PPC – What It Is and Why It’s Important
Some online marketing strategies include PPC - Pay Per Click campaigns. Brands utilize PPC in order to promote a link so it will appear at [...]
Content Marketing vs SEO Strategy
How important is SEO in a content marketing strategy? Many terms for aspects of a digital marketing strategy may start to sound like they’re describing [...]
Updates in Social Media – Spring 2022
The ebb and flow of social media can be hard to keep up with. Today, Gravitate One shares some of the updates in social media [...]
How Mobile Devices Have Transformed Web Design
Thanks to the introduction of mobile web-browsing devices in recent years, the online realm is more varied than ever before, and the typical web user [...]
Social Media Conversion Rates: What’s Considered Good
It’s common for brands to get caught up in numbers on social media. There’s a misconception that more likes equate to more sales. The Myth [...]
What Types of Content Create More Traffic
We live in a day and age where everything is fast and instant. We scroll and scroll, we move from one thing to the other, [...]
How to Make the Most of Google’s Local Listings
Optimizing your business on local search engines is essential to online marketing and customer engagement. More and more people are using their smartphones to quickly [...]
A Crash Course in Hashtags
Do you remember when a hashtag was typically referred to as the “pound” sign? If not, then you probably know enough about hashtags to be [...]
Digital Marketing Then and Now
New Year's Day, 1983, saw the birth of mankind’s greatest invention arguably since the Gutenberg printing press — the internet. Like the Marconi wireless machine, [...]
Set It in Motion: Video’s Essential Role In Digital Marketing
The writing has been on the wall since the 1980s: print media is no longer the favorite. As years have gone on, more and more [...]
Jump-Starting Stagnant Marketing
Marketing is like relationships: firstly, new initiatives are exciting and have everyone on the project buzzed by the prospect of great potential; secondly, you want [...]
How to Create a Successful Email Marketing Campaign
Email as a Digital Marketing Powerhouse It might be surprising to know that of all the online applications that do battle for people’s attention — [...]
