Targeted Ads and Finding the Right Audience
How familiar does this scenario sound? You are planning to make a spaghetti dinner this weekend for some visiting family members. Throughout the preceding week, [...]
Off-Page SEO: Behind the Scenes of the Production
Optimization at a Glance The SEO objective is a simple one: Improve the quality and quantity of website traffic. You’ll notice that this objective has [...]
Why It’s a Good Idea to Build on WordPress
When it comes to the health and success of any website, the content management system (CMS) platform used is perhaps the most important consideration. If [...]
Marketing Industry Insights
According to the formal definition, marketing as a whole is made of up the following four constituents: Creation of offerings Communication of offerings Delivery of [...]
To Spend or Not to Spend: The Basics of PPC
What is PPC? Chances are you used a search engine today, maybe even finding this blog article in a search query. Did you happen to [...]
Writing the Best SEO Article
The Art of Search Engine Optimization In terms of marketing in today’s Digital Age, internet real estate is more important than ever. So many companies [...]
Digital Marketing: The Bigger Picture
Digital Marketing for a Digital Age Consider for a moment the type of marketing that has impacted you in your personal life. Was it an [...]
SEO and The Ever-Changing Landscape of Google
A few years ago, Google put emphasis on mobile-friendly websites. This meant that your web page would be penalized during internet searches if it wasn’t [...]
The Importance of Professional Graphic Design
When you think of a graphic designer, do you just imagine someone who helps you create a clever logo for your brand? If so, you [...]
Social Media Marketing: Organic vs Paid
If you use social media for your business, then you’re probably familiar with the option to “boost” your posts. If you’re new to paying for [...]
