How to Make the Most of Google’s Local Listings
Optimizing your business on local search engines is essential to online marketing and customer engagement. More and more people are using their smartphones to quickly [...]
A Crash Course in Hashtags
Do you remember when a hashtag was typically referred to as the “pound” sign? If not, then you probably know enough about hashtags to be [...]
Digital Marketing Then and Now
New Year's Day, 1983, saw the birth of mankind’s greatest invention arguably since the Gutenberg printing press — the internet. Like the Marconi wireless machine, [...]
Set It in Motion: Video’s Essential Role In Digital Marketing
The writing has been on the wall since the 1980s: print media is no longer the favorite. As years have gone on, more and more [...]
Jump-Starting Stagnant Marketing
Marketing is like relationships: firstly, new initiatives are exciting and have everyone on the project buzzed by the prospect of great potential; secondly, you want [...]
How to Create a Successful Email Marketing Campaign
Email as a Digital Marketing Powerhouse It might be surprising to know that of all the online applications that do battle for people’s attention — [...]
Identifying Your Client Persona
In the world of business, there is a million-dollar idea born every minute. Someone driving down the road, or stuck staring at the fluorescent light [...]
Creating a Solid Marketing Campaign
There is always a sort of electricity that runs through the office whenever a new digital marketing campaign goes underway. After numerous meetings﹘both internally and [...]
Tailoring Social Media to Your Audience
How many hours a week would you say you spend on social media? Between the posts, the videos, the pictures, the threads, the polls, and [...]
The Effectiveness of Email Marketing
When you take inventory of your digital marketing portfolio, where do you put your email marketing? There has been a lot of discussion about email’s [...]
How to Increase Website Rankings
We wish we could offer a magic formula for creating successful digital marketing but the reality is that there are so many moving parts, there’s [...]
When Should I Trademark My Brand?
There are a couple of approaches to trademarking your brand. Before you start pouring money into digital marketing or branded merchandise, make sure you know [...]
