Business Name *
Your Name *
Your Email *
What’s your quick elevator pitch to describe your company?
What makes you excited about your industry or your business?
What are the biggest concerns of your industry? (Problems that need to be solved, changes that are coming, trends in the market, challenges that need to be overcome, etc.)
What do people most commonly misunderstand about your business?
What is your ideal customer? (Age, race, gender, location, etc.)
At this moment, how effectively are you reaching your target market? 1 - Not at all23 - About half and half45 - Very well
Please elaborate
What platforms or channels do your customers typically use to engage with businesses like yours? WebsiteInstagramFacebookGoogle My BusinessGoogle adsSocial media adsTextPhone callsEmail
What are your prospects’ common concerns?
Who are your primary competitors? Links are helpful
What strategies or approaches from your competitors do you admire?
What’s your unique selling point? / What sets you apart from your competition?
What is your most profitable product or service?
What are easy wins or quick opportunities for growth in your business?
What sales/marketing goals do you have?
What should the main desired action be on the website? Phone callForm submissionQuoteNewsletter subscriptionService salesEcommerceMembershipOtherN/A
Other
What is a secondary call to action? Phone callForm submissionQuoteNewsletter subscriptionService salesEcommerceMembershipOther
What marketing avenues have you used in the past? Traditional media (billboards, TV, print, etc.)Organic social mediaPaid social mediaSEOPay-per-click search adsEmail marketing, subscriber-baseCold email outreachProgrammatic advertisingOther
Which of these worked best for your business and why?
How would you describe your brand? (Persona, tone, etc. Do you want to give a more casual or professional impression? Are you funny or serious? Quirky or conventional?)
What are some taglines that you use for your business?
What are some important words that you want to emphasize?
What are some words that you want us to avoid?
Do you have a brand style guide (colors, fonts, logo usage) or visual identity guidelines? YesNo
Please upload a copy of your style guide Allowed file type: PDF
Do you have an image/video database for your business? YesNo
Great! We will reach out about gaining access to your database of images and video.