Respecting the Imperative
When you think of your industry and the goals you have for your business, you have likely identified the most important aspects that demand the majority of your attention. Perhaps the relationship between you and your vendors needs constant massaging, or you are having personnel issues that have cropped up because of newly identified redundancies. Regardless of what is calling for your attention, you have likely experienced the feeling that your daily duties require more energy than you anticipated.
The fact of the matter is that your business is filled with numerous parts that, if one should fail, would throw the other essential aspects into disarray. Some of these require your personal attention each day while others you delegate to competent staff or outsourced professionals whom you pay for the peace of mind of knowing your business is in good hands.
For a business in operation in the 21st Century, the most imperative tool is the company’s website. It is the flagship platform for your products, services, and communication with your clientele, and can single-handedly build or destroy a user’s confidence in all that you’ve tried to build.
For parts of the company with this magnitude of importance — whether that be the website, client relationships, or the product itself — a business owner won’t experience that peace until they can answer a few essential questions:
- Is it built to the highest standards?
- Is it maintained meticulously?
- Does the return eclipse the investment?
For Gravitate One, the significance of these questions can’t be overstated and it is our mission to afford every client the opportunity to answer them in the affirmative.
Building a better website
The purpose of a good company website is multifaceted. Gone are the days when a business could get away with a generic-looking homepage where everything is written in Papyrus font over a patterned background. Today, a useful website is measured according to a few distinct factors:
- Is it aesthetically pleasing?
- Is it user-friendly on both desktop and mobile?
- Is it well ranked for SEO?
- Is it informative?
- Is it secure?
- Is it quick?
Each of these criteria is purposefully accommodated by our accomplished team of coders, artists, and writers. We work alongside our clients to help them realize the website they’ve always wanted, making sure that every page is created using best practices and according to the highest standards of accessibility as set down by the Americans with Disabilities Act.
Holding the Fort
It is well known in scientific circles that if humans were to suddenly disappear from the earth, many of our most essential processes for maintaining our society — utilities such as gas plants and our electricity infrastructure — would rupture within a matter of hours. Building an award-worthy website comes with it a certain amount of responsibility to make sure that it is maintained to the highest degree possible.
To that end, we carry out monthly audits of every website under our jurisdiction in order to squash bugs, keep in line with the latest Google codes, and populate pages with worthwhile content. Within all of that, part of our responsibility as a digital marketing firm is also maintaining clarity with our clients, so that they always know where their website stands. At Gravitate One, we hold personal meetings with each of our clients at least once a month.
A digital marketing firm’s main purpose is to give your business a voice so that your products and your identity are easily accessible to your core demographic. Your website is where all that makes your business unique coalesces into one beautifully-wrapped package; everything else, however important, is ancillary to that primary aspect, which must be perfect.
Gravitate One’s mission is to put the ratio of money spent and money earned squarely in your favor, by building a website that works with the world’s most powerful search engines to get your business in front of every inquiring individual.
Whether it’s writing for useful keywords or meticulously monitoring cost-per-click analytics on your ads, we are a Utah marketing firm that is dedicated to converting interested potential clients into longtime, loyal customers.