Below is an article written by Todd Wasserman from Mashable that states that 45% of people on social networking sites interact with brands. The reason this article is important is that it shows a trend from social sites being simply social to starting to become both social and commercial. The online marketing industry has a common debate on whether it is important or worth the time and money to have a presence on Facebook/Pinterest/Twitter. This article shows some statistics showing that it would be a good idea to start investing some time and effort in social websites. Whether this is a good trend or not, I don’t know, but if you own or help manage a business it is something to think about.
Read the article: 45% of Social Networkers Engage With Brands Online, Says Study
