Gravitate One copywriters wordsmith ad copy that drives clicks and reflects your brand. Well-written ads can greatly improve not only the click-through rate but can also be used to vet unqualified visitors. Unqualified clicks waste visitors’ time and cost you money (remember: each click costs money).
We reduce these unwanted clicks, over time, as we refine your campaign. We then bid on the phrases we’ve targeted from our initial analysis, based on keyword search volume and competitors’ strategies.
During the first few months, we optimize the landing pages that the ads link to— assuring that they are relevant and tailored to the text ad itself. Doing this improves the Google Quality Score for the ad and decreases your overall fees. Although you may show up higher than a competitor, you may be paying lower per-click rates because you have a higher quality score.