Business Branding

Picking the right image to spearhead your branding is not an easy task. After all, it will adorn everything from your interdepartmental memos to your global advertising campaigns. Hopefully, your logo will be memorable enough that school children and potential investors alike will be able to pick your company out of a lineup. Of course, your logo is simply one aspect of your greater branding initiative — which is the process of revealing your products, your services, and your credo, to the world. All of your assets should help your business be recognizable for the values you represent as well as the products or services you offer. Branding is more than just your visuals; it’s the way your business as a whole is perceived by the public.

Logo Design
A visual representation of your brand.

Web Design
A landing place for customers to find your products and services.

Brand Voice
The verbiage and tone of your content that is consistent across all marketing channels.

Brand Positioning
Marketing strategies and campaigns that establish what makes your business stand out.

Unlike many other Utah marketing firms, which include graphic design as a facet of other departments, Gravitate One has a dedicated creative team that is capable of doing much more than simply superimposing your logo over stock imagery. Our branding and creative department works in multiple mediums to cover as much ground as possible to tell your business’s story.

Why is professional graphic design so important? Because branding is more than just filling out a template with your favorite images, color, and business name. We actually feel so strongly about the quality of our professional graphic design we’ve dedicated a blog post to it HERE. To sum it up:

Yes, professional graphic design is imperative for successful branding!

Take a look at some of the logos and other branding materials Gravitate One has created for clients over the years.

When branding, consistency is key. The same fonts, colors, and tone of voice should be used across all marketing materials. At Gravitate One, our digital marketing team can help you come up with something new, or perfect what you already have.

Sharing your message with consistent branding elements helps authenticate you as a business, and make you more recognizable. With our help, you can create the content you need to have a website, blog, newsletter, or social media account that converts.

• Graphic design
• Video production and editing
• Professional-grade photography
• Content writing
• Custom multi-media projects

It’s not just about having the creative eye but having the technical know-how to get things done, all in a way that will grab the attention of potential clients all over the world. Whether you’re working with just a website, or are including social media in your marketing strategy, we can leverage our expertise in visual media to get your logo on marketing materials that range from sponsored Facebook posts to promotional clothing you hand out at your next networking event.

Besides design, other skills we employ include research, which ranges from helping identify your target audience to choosing the right keywords for your content.

Knowing this information can help you establish your brand identity and produce the best marketing materials to share with your customers. With your consent, we can run a full creative audit on your business, evaluating everything from your logo, your official color palette, and your company slogan. We collaborate with you to touch up or completely reform your identity as a brand, helping you avoid the derivative in exchange for the exciting and new.

• What is my company persona?
• What is my client persona?
• Who are my competitors?
• What problem does my product/service solve?

Not only does the Gravitate One branding and creative department have the experience you look for in an Utah marketing firm, but our team members have the formal college accreditation to back it up. When we sit in the navigator’s seat beside you, you can rest assured that we have seen it all and know what works.

Our creative team works hand-in-hand with all of our other departments — content, advertising, social media, and website development — to make sure everything about your brand benefits from visually interesting artwork, design, and copywriting.

If you’re curious about how we can beef up your company’s creative output, feel free to meet with us for a free consultation. Together, we can bring your business more fully into the light of recognition and trust among your target demographic, and carve inroads with an ever-expanding circle of new clientele.