Setting You Up For Success
A successful marketing campaign must begin with a comprehensive strategy. To be frank, one should be wary of marketing organizations that get straight to work without consultation, collaboration, or taking the time to gather data. Understanding your brand is necessary for Gravitate One to create a comprehensive profile of a client (that’s you!) that will drive future campaigns.
What to Expect in Our Marketing Consultation
Before we implement any digital marketing tools, we want (and need) to get to know your business. Gravitate One will go over any existing marketing strategies you’re implementing to understand what is and isn’t working for your business. Some key data we need to collect for a client profile include:
- Target Audience
- Brand Messaging
When we consult with you regarding a new digital marketing strategy, expect us to ask the following questions, and more, when we sit down with you:
- What are your exact service or product offerings?
- What sets you apart from your competitors?
- What makes you excited about the business that you do?
- How would you describe your company culture?
- Do you want to give a more casual or professional impression?
- What are some important buzzwords you would like to emphasize?
- What are some words or phrases you would like to stay away from?
- What organizations are you affiliated with and to what capacity?
- What are your values?
To formulate a robust strategy, your marketing agency must know you almost as well as you know yourself. Taking the time to make sure all parties are on the same page will reduce headaches in the future while forging a clearer path to success.
Identifying Your Target Audience
Getting to know you as a brand is an important first step; Gravitate also needs to know your target audience so your marketing strategy compels them to convert from casual observers to actual customers.
“Client persona” is a well-used term in the world of marketing, and for good reason. The client persona is essentially a working definition of the organization or consumer who will be utilizing your goods or services. Locking in on a target demographic is imperative.
Making sure everything is properly lined up and the audience is well-known allows for much smoother sailing on the fulfillment end. Once you know your target audience, you can better create targeted campaigns that convert.
To establish a client persona, we have to put ourselves in the shoes of your potential customers. Together, we can brainstorm scenarios such as:
- What are your client’s most common questions or concerns?
- How can their experience with you be improved overall?
- Would this ideal customer identify with your branding?
Identifying Your Brand Messaging
Our consultation with you should reveal to us the phrasing and tone of voice you like to use in your marketing materials. This helps us keep your messaging consistent, and convey your brand messaging to potential customers the same way via all media channels.
Your brand messaging should also let customers know what value your products and services offer; if that isn’t already clear, Gravitate One can help you find the words, imagery, and color palette that help do so.
Planning the Work and Working the Plan
Determining the scope of work is, of course, one of the most fundamental pieces of any marketing strategy. What strategies do you want to implement in your marketing plan? Gravitate offers numerous, including:
All of our marketing tools are available for your organization to take advantage of in order to improve your online presence and increase conversions.
Whatever avenue we pursue for your marketing campaign(s), we will work closely with you to lay out a blueprint for your campaign, zeroing in on the specific services that will be most beneficial according to the allocated budget.
Practice Patience, and Pivot When Necessary
Our team runs detailed reports each month and diligently tracks the progress of each campaign, making changes to the strategy as needed. Remember, though, that results take time and it’s not uncommon to need at least six months to see the full effect of our combined marketing efforts.
At Gravitate One, you can count on our expertise to diagnose any issues that might be stalling your progress, and we’ll make the necessary adjustments for the benefit of your campaign.
In addition, we also hold routine consultations internally across various departments to make sure our clients’ revenues are trending upwards. Such meetings include:
- Keyword strategy meetings
- Content strategy meetings
- General monthly meetings
- Project management meetings
- Branding audits
- Social media and ad campaign meetings
You Have Experts On Your Side
Through tactful strategizing, we help your brand messaging meet your target audience.
Digital marketing is both an art and a science, which is why choosing an experienced industry leader can prove greatly beneficial in your marketing campaign efforts. Get in front of the eyes of your potential customers and convert your increased traffic into revenue with Gravitate One.