Put the Horse Before the Cart
Much like a home build where the foundation must set before a suitable construct can be built on top, a proper marketing campaign must begin with a comprehensive strategy. To be frank, one should be wary of marketing organizations who get straight to work without collaboration or taking the time to gather information. Such information is necessary to create a client profile that will drive future campaigns. Some key questions include:
- What sets you apart from your competitors?
- What makes you excited about the business that you do?
- How would you describe your company culture?
- What are your exact service or product offerings?
- Do you want to give a more casual or professional impression?
- What are some important buzzwords you would like to emphasize?
- What are some words or phrases you would like to stay away from?
- What organizations are you affiliated with and to what capacity?
- What are your values?
In order to formulate a robust strategy, your marketing agency must know you almost as well as you do. Taking the time, in the beginning, to make sure all parties are on the same page will reduce headache in the future while forging a clearer path to success.
Know who you are targeting
“Client persona” is a well-used term in the world of marketing for good reason. The client persona is essentially a working definition of the organization or consumer who will be utilizing your goods or services. Locking in on a target demographic is imperative.
At this juncture, it is important to put yourself in the shoes of the customer. What would be their most common questions or concerns? How can their experienced be improved overall? Would this ideal customer identify with your branding? Making sure everything is properly lined up and the audience is well-known allows for much smoother sailing on the fulfillment end.
Planning the Work and Working the Plan
Determining the scope of work is, of course, one of the most fundamental pieces to any marketing strategy. There are some primary services such as SEO, PPC, social media, development/design, video production, and more that your organization can take advantage of in order to improve your online presence and increase conversions.
We will work closely with you to layout a blueprint of your campaign, zeroing in on the specific services that will be most beneficial according to the allocated budget.
Our account executives will run detailed reports each month and diligently track the progress of the campaign, making changes to the strategy, as needed. Although, when it comes to marketing, results are often a slow burn, expertise will certainly outline any flaws in a strategy early on. At Gravitate One, we are experts at diagnosing such issues and making the necessary adjustments for the benefit of your campaign.
In addition, we also hold routine meetings internally across various departments to make sure our client’s revenues are trending upwards. Such meetings include:
- Keyword strategy meetings
- Content strategy meetings
- General monthly meetings
- Project management meetings
- Branding audits
- Social media and ad campaign meetings
You have Experts On your Side
Through tactful strategizing, we help push people directly to your products and services. Digital marketing is both an art and science which is why choosing an experienced industry leader can prove greatly beneficial in your marketing campaign efforts. Get in front of the eyes of your potential customers and convert your increased traffic into revenue with Gravitate One.