The purpose of a good company website is multifaceted. Gone are the days when a business could get away with a generic-looking homepage where everything is written in Papyrus font over a patterned background. Today, a useful website is measured according to a few distinct factors:
Each of these criteria is purposefully accommodated by our accomplished team of coders, artists, and writers. We work alongside our clients to help them realize the website they’ve always wanted, making sure that every page is created using best practices and according to the highest standards of accessibility as set down by the Americans with Disabilities Act.
Holding the Fort
It is well known in scientific circles that if humans were to suddenly disappear from the earth, many of our most essential processes for maintaining our society — utilities such as gas plants and our electricity infrastructure — would rupture within a matter of hours. Building an award-worthy website comes with it a certain amount of responsibility to make sure that it is maintained to the highest degree possible.
To that end, we carry out monthly audits of every website under our jurisdiction in order to squash bugs, keep in line with the latest Google codes, and populate pages with worthwhile content. Within all of that, part of our responsibility as a digital marketing firm is also maintaining clarity with our clients, so that they always know where their website stands. At Gravitate One, we hold personal meetings with each of our clients at least once a month.
A digital marketing firm’s main purpose is to give your business a voice so that your products and your identity are easily accessible to your core demographic. Your website is where all that makes your business unique coalesces into one beautifully-wrapped package; everything else, however important, is ancillary to that primary aspect, which must be perfect.