For a business operating in the 21st Century, the most imperative tool is the company’s website. It’s the flagship platform for your products, services, and communication with your clientele. It establishes authority for your brand, and can single-handedly support or destroy a user’s confidence in all that you’ve tried to build as a business.
As a component of a company with this magnitude of importance, a business owner won’t experience peace until they can answer a few essential questions regarding their website:
- Is it built to the highest standards?
- Is it maintained meticulously?
- Does the return eclipse the investment?
For Gravitate One, the significance of these questions can’t be overstated, and it’s our mission to allow every client the opportunity to answer them in the affirmative.
a Better Website
The purpose of a good company website is multifaceted. Gone are the days when a business could get away with a generic-looking homepage where everything is written in Papyrus font over a patterned background. Today, a useful website is measured according to a few distinct factors:
Each of these criteria is purposefully accommodated by our accomplished team of coders, graphic designers, and writers. We work alongside our clients to help them realize the website they’ve always wanted, making sure that every page is created using best practices and according to the highest standards of accessibility as set down by the Web Content Accessibility Guidelines.
- Is it aesthetically pleasing?
- Is it user-friendly on both desktop and mobile?
- Is it well-ranked for SEO?
- Is it informative?
- Is it secure?
- Is it quick?
Building an award-worthy website comes with it a certain amount of responsibility to make sure that it’s maintained to the highest degree possible. This is not an “if you build it, they will come” situation. Continuing to rank and convert requires regular maintenance and updates.
To that end, Gravitate carries out monthly audits of every website under our jurisdiction to squash bugs, keep in line with the latest Google codes, and populate pages or blogs with worthwhile content. Within all of that, part of our responsibility as a digital marketing firm is also maintaining clarity with our clients, so that they always know where their website stands in the rankings. At Gravitate One, we hold personal meetings with each of our clients at least once a month.
A digital marketing firm’s main purpose is to give your business a voice so that your products and your identity are easily accessible to your core demographic. Your website is where everything that makes your business unique coalesces into one beautifully-wrapped package.
Gravitate One’s mission is to build a website that puts the ratio of money spent and money earned squarely in your favor.
Whether it’s writing for useful keywords or meticulously monitoring cost-per-click analytics on your ads, we are an Utah marketing firm that is dedicated to converting interested potential clients into longtime, loyal customers.