Video

People this day in age watch an average of 16 hours of online video per week— a number that increases every year. While still images and text continue to convert, they are being vastly outperformed by video in a number of ways:

People are twice as likely to share video content with their friends than any other type of content. When it comes to social media engagement, video is the way to go.

Video increases returns. In a recent survey, 84 percent of marketers said videos have helped generate leads and boost conversion.

Video posts or ads uploaded to major platforms such as Instagram, Youtube, Facebook, and TikTok have the potential to reach massive global audiences.

While videos can be more effective in driving revenue and engagement than any other content, they can still miss the mark. Quality video content is far from an afterthought. An understanding of one’s audience mingled with careful strategy is critical for success. When creating a video that aims to convert strangers to your brand into a customer, here are some questions to consider:

• What is the tone of my audience; how do they speak?
• Is the video clear?
• Is the video properly informative?
• Is the video entertaining?
• Does the video engage viewers from the very beginning?
• Is the video clean and professional?
• Does the video make it easy for a viewer to convert into a customer?

Of course, not all video is strictly intended to convert. Maybe you want to provide resources to existing customers or add informative content to your channel, profile, or website. Such videos can bring credibility to your brand while reducing any confusion and concern experienced by your audience. Here are some common video types that fall into this category:

• General explanation videos
• Demonstration videos
• Customer success videos
• Product videos
• Video newsletters

Good video requires time and resources— time and resources many don’t have at their disposal. Gravitate One offers professional video editing services, creating ads that convert and resources that educate and build trust between organizations and their customers, potential or existing.

If you have questions or want to enhance your current marketing efforts by incorporating video, we are here to help. Contact us today.