What Is Quality Score & Why Does It Matter in PPC Marketing?
Quality score is one of the most important metrics in PPC marketing! As a measure of how well your ads and keywords are performing, it [...]
SEO for Small Businesses: How to Show Up Higher on Local Searches
As a small business, it can be difficult to compete against local companies that have been established for many years. A good way to gain [...]
PPC Best Practices: How to Optimize Your Landing Page
PPC campaigns are a great way to drive traffic to your website, but if you're not optimizing your landing page, you're missing out on [...]
Why SEO Practices Are Crucial to Your Company’s Success
Want to capture clicks? While social media platforms and paid advertising can lend a hand, organic searches are the primary driving force behind successful advertising. [...]
Compare the 2 Main PPC Marketing Methods: Which Model Should You Choose?
If you are looking to add PPC marketing to your advertising arsenal, it is important that you choose the best model for your company. [...]
Why Content is King
No matter how many marketing tactics you employ, if you don’t have good content, you’re not going to see good results. At Gravitate One, [...]
Understanding Email Marketing and How to Use It
When you take inventory of your digital marketing portfolio, where do you put your email marketing? There has been a lot of discussion about email’s [...]
Secrets to Social Media Marketing Success
Social media has taken the world by storm— To perform well in virtually any market, a company must now have an online presence. What is [...]
How to Research Keywords for PPC Campaigns
For Utah-based businesses working on Pay-Per-Click (PPC) campaigns, keywords and phrases can make a big difference. Since you pay fees for your PPC campaigns based [...]
The Art and Science of a Successful PPC Marketing Campaign
As far as ways to win website traffic, pay-per-click marketing can prove to be the winner, as long as it’s approached with both careful analysis [...]
How to Sustain Success in Utah-Specific PPC Marketing
Pay-per-click marketing can lead you on a path to product success! Utilize these Utah-specific tactics to brave your way to the top of the beehive [...]
Google Maps Marketing: How to Get More Business
Google Maps is the most popular navigation app, with six times more people trusting it to guide them to where they need to go and [...]
