Stronger Backlinks, Stronger Presence
It is often said that no one makes it in this world alone, and that’s true. Consider for a moment, what does adopting a baby, [...]
Commanding Attention: The Art of the Written Word in Marketing
In the long history of marketing, people have used the written word in their efforts to sell their products, proliferate their ideas, and build their [...]
Digital Marketing Then and Now
New Year's Day, 1983, saw the birth of mankind’s greatest invention arguably since the Gutenberg printing press — the internet. Like the Marconi wireless machine, [...]
Set It in Motion: Video’s Essential Role In Digital Marketing
The writing has been on the wall since the 1980s: print media is no longer the favorite. As years have gone on, more and more [...]
Jump-Starting Stagnant Marketing
Marketing is like relationships: firstly, new initiatives are exciting and have everyone on the project buzzed by the prospect of great potential; secondly, you want [...]
How to Create a Successful Email Marketing Campaign
Email as a Digital Marketing Powerhouse It might be surprising to know that of all the online applications that do battle for people’s attention — [...]
Identifying Your Client Persona
In the world of business, there is a million-dollar idea born every minute. Someone driving down the road, or stuck staring at the fluorescent light [...]
Creating a Solid Marketing Campaign
There is always a sort of electricity that runs through the office whenever a new digital marketing campaign goes underway. After numerous meetings﹘both internally and [...]
Tailoring Social Media to Your Audience
How many hours a week would you say you spend on social media? Between the posts, the videos, the pictures, the threads, the polls, and [...]
The Effectiveness of Email Marketing
When you take inventory of your digital marketing portfolio, where do you put your email marketing? There has been a lot of discussion about email’s [...]
