When gauging the effectiveness of your business’s marketing, three questions can act as markers to determine if you’re spending your time and money wisely:

Ultimately, these questions are about your business’s ability to communicate and bond with your customers. Your goal is to cultivate positive interactions with your customers not just through transactions, but through social media as well. Doing so creates a sense of trust, and your clients will soon be advertising your brand to their friends and family thanks to their interactions with you.

• Does my business get our message to our key demographic? 
• Do we interface directly with our customers? 
• Are we nimble enough to adapt our strategies to meet demand? 

A number of our clients have seen results after collaborating with us on their social media channels. From increased engagement to conversions, take a look at some of our social media success stories.

There is nothing so devastating to the health of a company’s social media credibility than an inactive account. If your firm doesn’t have anything to say, people will assume there is nothing noteworthy happening with your brand. At Gravitate One, we “keep the lights on” by managing a steady stream of organic posts to keep your audience engaged. With direction from the client, we can focus on promoting or underscoring specific products or services that the business provides. Organic posts can include keywords, hashtags, and images that promote your authority in your niche.

The bedrock of any digital marketing presence, paid ads are crucial to the success of your brand in the public sphere. At Gravitate One, we understand what makes these ads successful better than other Utah marketing firms. We are dedicated to three essential criteria that each successful paid ad must accomplish:

• Connect with the logical and/or emotional center of your customers. These ads should help them see how your product not only fits in with their lifestyle but is what they’ve been missing all along. This is not easy to do, as good paid ads are also succinct.
• Have a compelling call to action. The copy and the pictures should drive potential customers to click through the ad. A good call to action (CTA) feels like an obvious next step for viewers of the ad.
• Keep conversion costs low. Behind everything we do at Gravitate One, we’re keeping a close eye on the ad’s daily or weekly analytics. We mentioned that good marketing is nimble marketing up above; social media allows us to tweak ads in the middle of their lifespan to maximize their reach and impressions, thus driving up click-through rates.

While paid ads are designed to reach a wide demographic (often far beyond the typical service areas of most Utah marketing firms), boosted posts are for specifically targeting your current followers. By putting money behind a simple organic post, these boosted entries will find their way to the front page of your audience’s dashboard; sometimes the algorithm can be hard to please, so a boosted post overcomes that obstacle and gets your content seen no matter what. It’s a great way to drum up conversations in your corner of the Internet, promote sales, give a shoutout to community members, or announce awards and recognition.

At Gravitate One, email marketing is a crucial digital marketing tool and falls under the umbrella of our social media services. Creating email newsletters that make it past spam folders, are clicked on, and ultimately lead to sales is an art form all on its own. Part of our success in email marketing is to create relevant, readable content, presented in a well-designed format while monitoring crucial data like open rates and click rates. We are experienced in all sorts of email portals and CRMs and will create strategies to not only keep people opening your emails but gaining new recipients without turning to underhanded tactics like buying email lists.