Marketing is, at its core, all about how we tell stories to one another. Whether we appeal to our customers’ emotions, comfort, or practicality, a good marketing campaign presents the problem — “how can I get my dog’s hair and slobber out of the upholstery of my vehicle without paying for expensive detailing?” — and the answer — “with the patented, new CarPet Cleaner!”
The trouble with presenting these stories is that unless the production value is high, the content is compelling, and the product is sound, the newsletter runs the risk of getting lost in the mix of all the other digital marketing ads fighting to be seen and heard by your target audience.
Of all the ways that companies try to catch a person’s attention, from blinking banner ads to unskippable commercials in the middle of a streaming service, email marketing has the potential to be the most effective in driving up revenue.
- Emails allow for a more targeted message, with personalized products that cater to the customer’s purchase history.
- Customers can curate their inboxes so that they are always getting the most relevant emails for them.
- Emails provide Utah marketing firms like Gravitate One with more data coming out of each campaign than simply relying on a strictly audio/visual asset like a commercial.
- Emails do better than almost any other marketing tool at establishing a voice for the company; monthly newsletters, sales announcements, and annual giveaways all help a customer feel like they’re a valued part of the company’s culture, instead of just hangers-on.
Trends and Stats for Email Marketing
The effort put behind an email campaign can’t be perfunctory. The most recent data confirms that in terms of digital marketing, emails remain as important as they’ve ever been.
User Numbers Are Growing: As of 2020, four billion people worldwide use email. Statista projects that by 2025, 4.6 billion people will have an active email account. That’s a lot of potential customers to convert.
ROI Is Also Growing: The return on investment for email marketing averages $36 for every $1 spent (36:1). That’s a pretty good margin! The ROI can be further broken down by industry, as reported by Litmus:
- Media, Publishing, Sports, and Entertainment – 32:1
- Software and Tech – 36:1
- Marketing, Public Relations, and Advertising – 42:1
- Retail, eCommerce, Consumer Goods/Services – 45:1
Newsletters Are Still Relevant: Trends come and go on social media, but email newsletters remain relevant for B2B and B2C companies. In fact, 77% of B2B marketing strategies still include email newsletters in their digital marketing strategy.
Open Rates Remain Strong: The 2022 overall email open rate average is just below 17%, with an average clickthrough rate of 10.29%. We consider a good open rate anything between 17-28%, depending on the industry.
Looking at these projections, it’s clear that email marketing isn’t just here to stay, it’s going to continue to flourish. Having a team that understands how to generate a successful email, when to send it out, which call-to-action is most compelling, and how to keep the customer engaged is absolutely essential for a business to increase its revenue year-over-year. Otherwise, you run the risk of being one of many emails sent straight to SPAM or deleted immediately.
The Gravitate One Difference
Gravitate One recognizes the singular importance of maintaining a good email marketing service to help businesses drive engagements and conversions.
Each month, Gravitate’s social media, content, and design teams will collaborate to produce an email that is strong both in terms of its writing and its aesthetics. We can take care of it all, from the copy to the digital assets, such as a catalog, form, or landing page, available for readers to click on and fill in.
A good email campaign can change the fortunes of a company, and each one is a collaboration between all of our experts. When you hire Gravitate One, you don’t just get one of us — you get all of us. If you have questions about how we can boost your digital marketing presence through email, reach out and we can show you just how we bring our clients closer to the customers and revenue that they want.
The key to social media marketing, as in gardening, is consistency. At Gravitate One, we don’t just set it and forget it. We are always tending to your social media identity. Have you considered evolving your social media marketing presence? Let’s talk.
Reach out for a Consultation
Stand Out Examples
You don’t just have to take our word for it; the metrics we’ve collected from email campaigns offer proof that we can curate a strategy for success.