Why SEO?
In today’s internet, having a high ranking in search results is pivotal to the success of your online presence. As technology advances and algorithms evolve, so should your marketing strategies when it comes to search engine optimization.
In the past five years, SEO has become more about the quality of the content you’re offering, not the quantity of keywords you’re adding in. That means you need a team that knows how to showcase the great product you know you have in a way that appeals to both customers and the algorithm.
That’s why we’re here.
Meet Your New Digital Marketing Partner
At Gravitate One, we value getting to know our clients and their products. We’ll learn the ins and outs of who you are, then we’ll take a look to see if any aspect of your site is hurting your visibility or conversion rates. Based on what we find, we’ll create a personalized SEO strategy and marketing campaign made just for your company.
Unlike other SEO companies, we’re not here to just plug in keywords and hope for the best. Each client gets an account manager so we can actively monitor our client pages to ensure the SEO is always up to snuff. That way, browsers can be just as in love with your brand as you are.
Who We’ve Worked For
How We’ve Helped
FLT Academy
FLT Academy is a Utah-founded flight school that offers commercial and private pilot certifications for those pursuing aviation as a career or hobby. Before Gravitate One, FLT Academy had established itself as a reputable institution for pilot training and education but sought further growth and expansion.
In just one year with Gravitate One, FLT Academy experienced considerable growth. Website traffic increased 240 percent, while sales increased by 30 percent from the previous year.
Check out FLT’s full, in-depth case study here.
CBI Security
CBI Security is a corporate and private security company operating in three states. When CBI started with Gravitate One, they were a modest organization providing services only in the state of Utah.
In just one year with Gravitate One, CBI Security expanded from Utah into Arizona and Idaho. In addition, organic traffic has increased 185 percent, meaning more marketing-qualified individuals are reaching CBI’s virtual doorstep.
Check out CBI Security’s full, in-depth case study here.
Minky Mamas
Minky Mamas is a Utah e-Commerce operation that sells Minky blankets and accessories to customers nationwide. Before Gravitate One, Minky Mamas had only seen moderate success in attracting direct traffic to their website, but lacked stability in their organic and paid campaigns.
Because of SEO efforts and a focus on more relevant keywords, Minky Mamas saw a 600 percent increase in website traffic, and their Google and Facebook ads were performing in the top 5 percent.
Check out Minky Mama’s full, in-depth case study here.
Boost Your Online Presence
- High rankings are essential for long-term growth, but shortcuts won’t cut it
- Your traffic will soar as people have an easier time finding you
- More traffic means more conversion
High organic traffic is a must when it comes to online revenue. Traffic that comes from search engines organically will typically stay on your site longer, trust your services more, and be more likely to purchase your products and/or services.
Gravitate One helps you bubble up to the top of organic search results, making your company one of the first that people see when they search for products and services online. We specialize in achieving legitimate, long-term SEO results with website design, premium articles, and social media marketing.
Content Is King
Google is in the information business. They desire to deliver the world’s information in an organized way (and advertise around it). The sites that are promoted to the top of organic search results generally include those with the best content.
Gravitate One’s content processes are strategized and intentional. We provide premium content in various forms including videos, infographics, quality article writing, interactive flash pieces, and much more. The overall ‘equity’ of your site is increased with each piece of content we create.
We also continuously make fresh, relevant on-page additions.Google will see that your site is consistently growing and providing valuable information- so over time they increase your visibility by raising you in search results for terms your potential customers are searching for.
- Your content earns you Google recognition
- Google–and your visitors–want robust and helpful content
- Our content team will provide optimized, engaging copy that brings added value to your company on both the front and back ends
Improve Crawlability
- User-friendly, and Google ‘crawler’ friendly sites help Google understand and index your site
- On-page optimization is important, but don’t be fooled- it cannot stand alone
- Gravitate One works hard every month to improve the cleanliness of your code and the quality of the user experience, driving high rankings
Google needs to be able to read your content and site code in order to index it highly under specific searches. Think of Google like an efficient internet librarian—looking for all the correct places to put your site. The cleaner your code and the more accurately your content is labeled, the easier the task of indexing becomes.
Gravitate One builds and repairs sites to make them easy for Google to read and index. On-page optimization alone is only 10%-20% of the work. It must be coupled with endorsement acquisition, link building, content creation, and a growing social presence to get you to the top.
No Weak Links
How does Google know if your content is good? Easy: it looks at the number and quality of sites that are linking to you or endorsing your site. If the content on your site deserves the recognition of others, then they will link to you.
Gravitate One ensures that you don’t just get a ton of links–you get links that actually register as a legitimate quality vote that Google can count. The more of these quality votes your site has, the better your site appears in the eyes of Google. The result? A push towards the top of the results page.
- Site credibility increases dramatically if your links are found on outside websites
- Quality links are favored by Google
- Gravitate Online creates consistent, lasting, and quality links by utilizing your content
How We Work
Our Toolbox
Our marketing agency has an array of the most top-of-the-line products at our disposal to ensure you reach your goals. Here’s just a few of the partners we work with:
- Meta
- SEMrush
- Moz
And more.
Quality, Not Quantity
At Gravitate One, we’re a different kind of SEO agency. Unlike other marketing companies that take on as many clients as possible, we also keep our client base small to ensure high quality work. We will actually cap our clients, as well, so we don’t run the risk of stretching ourselves too thin and delivering a substandard SEO experience.
Bottom line, we care. So if we do end up working with you, you’ll get a dedicated, boutique experience with an easy-to-work-with team that focuses on you and your company. We’ll work to make the best personalized business decisions–no copy-paste digital marketing services here.
Local SEO
We’re a small, Utah-based SEO company that primarily works with other local businesses, so we know the importance of local SEO. No matter where you live, we’ll work with you to ensure that you get local eyes on your business using tools like Google My Business.
By upping your visibility in your local scene, you’ll be seeing more business come your way from the community you love.
Frequently Asked Questions
Have questions? Gravitate One has answers.
What Is SEO?
Search Engine Optimization (SEO) is when a website uses a set of processes to improve its ranking on a search engine results page (SERP)–think of being on the first page of a Google search.
By using specific keywords tied to common queries (or “searches”), a website can get a higher ranking on an SERP. That in turn leads to more lists from people searching for a product or information–which is what we call “organic traffic.”
So SEO Is Just Adding Keywords to a Site?
Not quite. Adding a keyword multiple times might have worked five years ago, but SEO has been optimized itself to be a little more complex.
Here are a few things Google’s algorithm looks at to determine where different web pages rank:
- Keywords: using specific words based on common queries
- Content: Having content related to a person’s search
- Technical SEO: Adjusting your site to work with search engine crawlers–bots that review pages to index them
- Link Building: Linking to your own website and reliable external sources can boost your visibility.
Does My Business Need to Use SEO?
YES! With how much the average person relies on the internet when finding new businesses, ranking high in a search engine is essential to succeeding as a business today.
Is SEO Free?
It depends. If you’re simply using the techniques above and nothing else, it can be.
But there’s also Pay-Per-Click (PPC) advertising, where you can essentially rent a space on Google or another search engine’s front page. With this option, you’re guaranteed to be on the front page, but you’ll have to pay a fee for every click you get.
Is There Anything Else That Will Help My Rating on Google?
Yes, your website design. When designing (or redesigning) your website, there are three things to consider: Relevance, Quality, and Usability.
Your content should be relevant to the keywords you’re using. For example, using the keywords “celebrity breakups” might get you traffic on its own, but if your site is for a business selling generators, Google’s not going to rank you very high.
Your page should also be helpful. The best way to build credibility is to find a way to link back to your site from other sites, such as doing guest blogs or partnerships with other businesses. And finally, your website should be easy-to-navigate, mobile-friendly, and secure.
Sound like a lot? SEO can be overwhelming when you’re just starting out, and if you’re running a business, you may not find the time to learn the best ways to optimize your site.
So why not let the pros handle it for you? Our team of marketing experts know all the ins and outs of Google, Meta, and more. We’ll get your site SEO-ready, and you can enjoy the benefits of modern marketing.