A STRONGER WEBSITE. A CLEARER PATH.
Technical SEO
Help Search Engines Find Your Pages and Customers Use Them
Your website may look right and still have problems that affect its visibility in search. An important page could be blocked from indexing. An old link might lead customers to an error. A slow mobile experience could make someone leave before they reach your contact form.
At Gravitate One, our technical SEO services help Utah businesses identify what’s getting in the way and address the issues that matter to your business. We make your website easier for search engines to access and easier for visitors to use.
LOOK BENEATH THE SURFACE
Is Your Website Holding Back Your Search Visibility?
You’ve invested in your website. You want people to find it and take the next step. When that isn’t happening, adding more content may not solve the problem.
Technical SEO looks at how your website works beneath the surface. It helps answer whether search engines can reach your pages and understand which ones belong in search results. It also examines technical problems that can make the site frustrating to use.
Some issues affect a single page. Others come from a shared template or setting that touches the entire website. We look for the cause so the work addresses the problem where it starts.
WHAT WE REVIEW
Technical SEO Services That Address What Matters
Crawlability and Indexing
Before a page can appear in search results, a search engine needs to discover it and access its content. Settings intended for a staging site can accidentally block a live website. Important pages can also become difficult to find when they have few internal links.
We review crawl access and indexing signals to identify barriers. That includes checking whether your sitemap points to the right pages and whether indexing instructions match what you actually want customers to find.
Site Architecture and Internal Links
Your website’s structure should help people move naturally from a broad topic to the information they need. It should also give search engines clear paths to important pages.
We examine how pages connect and look for content that has become buried or disconnected. A stronger structure helps visitors reach useful information without unnecessary searching.
Redirects and Broken Links
When a page moves, its old address needs an appropriate destination. Sending every removed page to the homepage can leave visitors confused. A chain of redirects can create unnecessary steps before the correct page loads.
We review redirects and broken links with the original page’s purpose in mind. The goal is to help visitors reach a relevant destination and keep your website’s links working as intended.
Mobile Usability and Site Performance
A page that works well on a desktop may be difficult to use on a phone. Slow loading or shifting page elements can interrupt someone who is trying to read about your services or contact your team.
We assess performance through Core Web Vitals and related checks, then investigate what’s causing friction. Recommendations focus on improvements that make the website more responsive and comfortable to use.
Duplicate URLs and Canonical Signals
The same content can sometimes appear at several web addresses. Search engines then have to decide which version to show.
We review canonical tags and related signals to help clarify the preferred version of a page. This work also helps identify conflicts between the URLs your website links to and the URLs it asks search engines to prioritize.
Structured Data and Technical Errors
Structured data gives search engines additional context about eligible content. It needs to describe what is actually on the page and follow the requirements for that content type.
We review relevant markup and investigate errors that affect how pages load or display their content. Where appropriate, we recommend corrections that support a more consistent website.
HOW WE WORK
Start With the Problem, Then Prioritize the Fix
1
Understand What’s Happening
We begin with your concerns and the pages that matter most to your business. A drop after a website update calls for a different investigation than a service page that has never appeared in search.
A technical review helps connect those concerns to evidence from your website.
2
Decide What Needs Attention First
An audit can produce plenty of warnings. Their importance depends on context.
A setting that blocks a key service page deserves prompt attention. An intentionally removed page returning an error may be working exactly as it should. We explain the difference and prioritize recommendations by their likely impact.
3
Address the Cause
Some improvements involve website settings. Others require changes to a page template or the underlying code. We explain the work involved so you understand what needs to happen and why.
When a fix requires broader changes, our website development team can help address the underlying website issue.
4
Check the Result
Making a change is one part of the work. Checking that it resolved the original issue is another.
We review the affected pages after changes and look for remaining problems. Search engines may need time to revisit updated pages, so we distinguish a completed fix from changes that are still being processed.
WHY GRAVITATE ONE
A Technical SEO Partner You Can Talk To
You shouldn’t need to understand code to make an informed decision about your website.
When choosing a technical SEO company, look for a team that explains the findings and the work involved. At Gravitate One, you’ll understand which pages are affected and what the recommended improvements are meant to accomplish.
If technical findings raise questions about your wider search strategy, our SEO Consulting services can help you decide where to focus next. You can also explore our SEO services to see how technical improvements fit into your overall search efforts.
WHAT TO EXPECT
Technical SEO FAQs
What is technical SEO?
Technical SEO improves the parts of a website that affect how search engines access and process its pages. It also addresses technical factors that affect the visitor experience. The goal is to remove avoidable barriers between your content and the people looking for it.
How do I know if my website has technical SEO problems?
Missing pages in search results can be a sign. So can broken links or a website that struggles to load on mobile. A sudden traffic change after a redesign or update is another reason to investigate.
These symptoms don’t always have a technical cause. An audit helps determine what’s happening before you invest in fixes.
Can technical SEO improve rankings?
It can support better visibility by resolving problems that prevent search engines from accessing or properly processing your pages. Performance improvements can also support a better page experience.
Technical SEO does not guarantee higher rankings. Your content’s usefulness and relevance still matter, along with other search signals.
How often should a technical SEO audit be completed?
The right schedule depends on how often your website changes and whether problems have appeared. A review is especially useful before and after a redesign or migration.
For an active website, ongoing checks can help catch new issues between deeper audits.
What technical SEO issues can prevent pages from being indexed?
Several issues can interfere with indexing:
- An unintended noindex instruction.
- Access restrictions that keep a page from being publicly available.
- Server errors that prevent the page from loading.
- Crawl restrictions that stop search engines from accessing its content.
Conflicting canonical signals can also lead Google to select another version of a page. Even when technical requirements are met, indexing is not guaranteed.
LET’S TALK ABOUT YOUR WEBSITE
Let’s Find Out What’s Getting in the Way
If important pages aren’t showing up or your website has struggled since an update, let’s take a closer look.
Looking for a technical SEO agency in Utah? Contact Gravitate One to tell us what you’re seeing. We’ll help you understand whether technical SEO is the right next step.