Christmas is a time of both graceful beauty and gaudy decorations. If you’re looking to infuse your website or other materials with holiday cheer, you don’t have to stick with the basic reds and greens, Santa hats and bows. Below are some designs that weren’t satisfied with a mediocre mention of merry-ness. These companies have taken their audience and their company personality into consideration to skillfully integrate some holiday sparkle into their current branding. These are just a few designs I’ve seen that I’ve liked; feel free to point out other beautiful designs in the comments.
Hickory Farms integrates the holiday decorations with classy understatement. They use their existing arch in their logo and add simple holly bunches to either end. Since their brand color is already red, they use this red and a complementary dark green in their holiday promotions.
In their "Very Merry Gift Guide" Bath & Body Works conveys the sparkle of the season through shiny product images and pink and gold tones instead of the traditional red and green.
Creative Expressions combined the teal from their logo with a wintery silver for a sophisticated invitation to their holiday open house.
Since Reins of the Night sells reflective horse gear, the image of the Clydesdales running through the snow is a great way to connect with their customers who love horses.
Barnes and Noble keeps things simple by integrating a peaceful winter scene with their logo.
Eddie Bauer has added a winter wilderness as the background to their website, complementing nicely their selection of winter gear and clothes.
