The Science of Keyword Strategizing
Strategies and Data The essence of strategy is making plans about actions you will take in anticipation of what your competitors, colleagues, or customers will do. Much of strategy planning can feel like you’re tapping into a sort of premonition, guessing which way the market will turn based on new and existing conditions. Other strategies […]
Tips for Creating an Engaging Newsletter that Converts
How many emails do you receive from different brands every day? How many of them do you actually open and read? Don’t let your brand’s next email newsletter find its way to trash folders! If you’re at a loss for how to create a newsletter that converts to more website traffic or sales, here are […]
How a Hypothetical Spokesperson Can Help You Brand
As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different specialties and personalities within the company are vital to help it thrive and operate effectively. But for a consumer speaking with first once person and then another, it can start […]
Ranking for ‘Near Me’ Phrases
In this era of smart phones and handheld voice searches, more and more people searching for local businesses and services on their phones. In a post from Linda Buquet, a prominent Google local search specialist, said, “Google stated that seaches including ‘near me’ have increased 34X since 2011.” With that large of an increase you may be […]
Rules and Ethics when Using Copyrighted Photos Online
Let’s face it—the internet is becoming more and more visual by the minute, which means that we want to fill the blog posts we write with rich, high-quality imagery. Yet many of the images we find online that are perfectly suited for the posts we write are copyrighted. What are you to do in a […]
Give Them Something Worth Ranking
I’m going to get back on my SEO soapbox. I know I’ve spent a lot of time up here, but this misconception is still one of the main problems with this industry. The misconception is that SEO consists of doing some magic keyword placement, adding a few links and then ranking. Just this week a […]