45 Blast is a Utah-based e-Commerce operation that manufactures and distributes firearm accessories, particularly compensators and holsters for Canik handguns. While Canik handguns are among the titans on the market when it comes to safety, performance, and quality, they are lesser-known to American buyers. Because of this, we created a strategy aimed to draw attention to Canik firearms first, and then firearm accessories manufactured by 45 Blast. Our SEO strategy featured Caniky firearm models as primary keywords as wells as on-page content and articles about Canik in order to build a community for Canik lovers, present and future. This foundational infrastructure provided a platform on which 45 blast could grow.