FLT Academy is a Utah-founded flight school that offers commercial and private pilot certifications for those pursuing aviation as a career or hobby. Before Gravitate One, FLT Academy had established itself as a reputable institution for pilot training and education but sought further growth and expansion. Through dedicated efforts, and a number of adjustments, we were able to identify a responsive audience and direct them to enrollment. With time, we began focusing more on encouraging females to enter the world of aviation in order to balance the scales. This likewise proved successful as SEO, social, and PPC campaigns saw a significant increase in engagement.