Case Study

Minky Mamas

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Website Traffic Increase 6X

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Google & Facebook ads both top 5% in performance

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3 warehouse upgrades in 3 years to keep up with demand

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Strategy

Minky Mamas is a Utah e-Commerce operation that sells Minky blankets and accessories to customers nationwide. Before Gravitate One, Minky Mamas had only seen moderate success in attracting direct traffic to their website, but lacked stability in their organic and paid campaigns. Through more intentional targeting, strategic budget allocations, and a dedicated approach to keyword optimization, sales began to increase after just a few short months. It became more and more clear what efforts were converting casual visitors into paying customers and budgets began to increase in those areas as a result. As the overall strategy took clear shape, an engine was created that led to tremendous growth opportunities for Minky Mamas.

Results

Because of SEO efforts and a focus on more relevant keywords, Minky Mamas saw a 600 percent increase in website traffic, meaning significantly more interested, potential customers were visiting their site every day. In addition, Google and Facebook ads were performing in the top 5 percent, leading to more conversions. In just 3 years working with Gravitate One, Minky Mamas was forced to upgrade their warehouse three separate times in order to keep up with the ever-increasing demand for their products.

Rebranding

In the world of e-Commerce, business efforts, as well as marketing campaigns, must remain agile in order to accommodate the changing needs of potential buyers. These accommodations come in many forms including, product changes, improved user experiences on the website, artistic adjustments to logos and assets, messaging modifications, re-targeting, and more. As Minky Mamas’ trusted marketing partner, we were willing and ready to make the necessary pivots toward better opportunity. As we did so, there was an appreciable difference in sales over time.

Client Reviews

Our clients love us.

    
 
 
      Posted on Google  
  
 
   Diego Jordan 
 8 days ago
 
 
 Trustindex verifies that the original source of the review is Google. We’ve had a great experience working with Gravitate One. What stands out the most is that they don’t make us feel like just another customer—they truly work with us as a partner.

Their SEO strategy has been thoughtful and focused on our goals, but just as important has been the personal attention, close coordination, and ongoing support from their team. Communication is easy, they’re responsive when we need them, and we feel like we’re working together toward the same objectives.

It’s refreshing to work with an SEO partner that combines a solid strategy with a genuinely personal approach. We really appreciate the relationship we’ve built with the Gravitate One team and look forward to continuing to grow together.

Highly recommended!
  
 
     Posted on Google  
  
 
   trevor Papworth 
 247 days ago
 
 
 Trustindex verifies that the original source of the review is Google. we have been working with Gravitate one for a while now, very impressed with every aspect of their business would recommend to anyone!
  
 
     Posted on Google  
  
 
   Brad Greer 
 247 days ago
 
 
 Trustindex verifies that the original source of the review is Google. We love working with Gravitate One! Their team is super creative and responsive. These folks are producers!
  
 
     Posted on Google  
  
 
   Kory Jones 
 250 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Great experience working with gravitate. The team communicates well and has the resources to help your business reach its goals. They have built 2 websites for us and provided great photos and videography. Very happy with how they have helped our companies.
  
 
     Posted on Google  
  
 
   Roger Monson 
 250 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Kevin and his staff at Gravitate One are fantastic!  They managed my website/Google SEO, etc for 8 years. Our growth and revenue were off the charts. We saw 30% + increases every single year like clockwork.

We switched site platforms from Word Press to Shopify and did a complete site rebuild in 2020-21. I was afraid we were going to lose momentum and rankings on our Google organic results but we didn’t skip a beat. The site switch was a blip on the radar. Our Google rankings and sales continued to climb faster than ever!

If you’re looking for a boost in online traffic and revenue growth, give Gravitate One a call. They won’t disappoint.
  
 
     Posted on Google  
  
 
   Benji Mickel 
 562 days ago
 
 
 Trustindex verifies that the original source of the review is Google. The gravitate team has been great to work with, specifically with adjusting to our distinct marketing needs. We just finished up a website rebuild with them and are grateful for their diligence and professionalism (special shoutout to Amanda for all her work on this project). Kevin, Joe, Mike, Margot, and the rest of the team are awesome too.
  
 
     Posted on Google  
  
 
   Neal Hamilton 
 562 days ago
 
 
 Trustindex verifies that the original source of the review is Google. They are amazing, especially their project manager!
  
 
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   Branton Harper 
 582 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Excellent service, fast, and reliable.
  
 
     Posted on Google  
  
 
   Alpine Clinic 
 1444 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Very helpful!
  
 
     Posted on Google  
  
 
   Stanton Furness 
 1673 days ago
 
 
 Trustindex verifies that the original source of the review is Google. Loved working Gravitate, very responsive team and would recommend to anyone looking to increase SEO and Social Media marketing.