We are sometimes asked if the future of SEO is automation software. The simple answer is…depends on what you consider to be automation and SEO for that matter. Regardless of what might happen someday, let’s take a look at where automation software is now. But first, an over simplified summary of the typical SEO campaign:
1. Research and analysis
2. Actual labor including- on-page changes, content creation and link building
3. Reporting and monitoring
Of the three segments, #1- Research and analysis and #3- Reporting and monitoring are the focus of most software programs. While the middle segment, #2- Actual labor, is by far the most labor intensive and requires the most experience and expertise.
We’ve taken a look at several of the automation tools out there in the video below, to give you an overview of their services and automation features. We used a report put out by Forrester Research. If you want to read the report yourself, download the report now. Take a look and let us know what you think. Do you know of automation tools that address the actual heart of SEO, or research and reporting tools better than those discussed below? Let us know.