Grow Your Business and Capture Clicks.
With Pay-Per-Click Marketing.
Pay-per-click (PPC) marketing is the fastest way to bring ready-to-buy customers to your website. When your prospective customers browse for products and services online, PPC advertising matches their queries with pages on your website equipped to satisfy customer demands. Unlike search engine optimization (SEO), which can provide significant results over a longer period, PPC is very flexible and shows immediate results, allowing you to enable or disable campaigns for changes in the moment.
As a PPC agency in Utah, Gravitate One takes a balanced and creative approach to pay-per-click campaigns to lower overall monthly costs and bring in the necessary views to generate leads and sales.
Reach Out for a Consultation
Grow with Gravitate
At Gravitate, our team is serious about growth. As one of our clients, you get real people working on your campaigns, with years of experience to put toward elevating your brand.
Organic growth is important for a brand, but can take 6 – 12 months to see; boost your results quickly with pay-per-click campaigns customized for you by Gravitate One.
Ad Campaigns
A successful ad campaign is a delicate process. Paid search requires rigorous research, diligent monitoring, and stand-apart copy that is simple, engaging, and relevant while coaxing your target audience to take your desired action.
We are highly proficient in PPC marketing, and the proof is in the hospitality books. See the striking success of these hotel ad campaigns for yourself!
Landing Pages
When it comes to landing pages, we specialize in win-win situations. When searchers click on your ads, we offer them exactly what they are looking for in a format that excites them. Then, we lure them in with your exceptional features and convert them into loyal customers.
From innovative call solutions to personalized paths to optimal health, landing page clicks for these clients not only took off but landed as sales!
PPC Clients We’ve Worked With
Here are some of the clients we’ve managed PPC campaigns for:
Our 4-Step PPC Approach
Attain Your Optimal ROI
Keyword and Competitor Research
- Gravitate One creates a list of keywords representing the services/products you sell
- Thorough keyword research is performed to target the phrases that will give you the best ROI on your ad spend
- We analyze your competition to enhance the strategy and move us more quickly along the learning curve within an industry
Measure twice, cut once is a fitting mantra for a well-run pay-per-click campaign. Thorough keyword research is required to take advantage of each and every click that comes in via Google Ads. We start by creating a comprehensive list of keyword phrases that represent the high-quality services and/or products that you sell.
We target the phrases that are most likely to deliver qualified visitors who are ready to purchase. We take a deep dive into some of your competitors to identify the phrases they are utilizing and use all this insight to start your campaign further up the ladder so it is more effective from the get-go.
This also includes researching and implementing negative keywords, or words you do not want to use to drive traffic to your campaign. This way you’re not frustrating users with results that don’t apply to their search.
We also figure out which platforms are best for your ad campaign. This could be a standard PPC text campaign on Google’s search engine results pages (SERP) or one of the social media platforms that we specialize in.
Ad and Keyword Optimization
Gravitate One copywriters wordsmith ad copy that drives clicks and reflects your brand. Well-written ads can greatly improve not only the click-through rate but can also be used to vet unqualified visitors. Unqualified clicks waste visitors’ time and cost you money (remember: each click costs money).
Over time, we reduce these unwanted clicks as we refine your campaign. We then bid on the search terms and phrases we’ve targeted from our initial analysis, based on keyword search volume and competitors’ strategies.
During the first few months, we optimize the landing pages that the ads link to— assuring that they are relevant and tailored to the ad copies. Doing this improves the Google Quality Score for the ad and decreases your overall fees. Although you may show up higher than a competitor, you may be paying lower per-click rates because you have a higher quality score.
- Gravitate One writers craft text ads tailored towards the audience, phrases and to drive customer behavior
- We bid on the targeted phrases, capturing premium placement in search engines
- Landing pages are optimized to improve relevance to the PPC ad, improving quality scores and lowering per-click costs
Constant ROI Improvement
- We analyze and improve the campaign each month
- With time, the campaign matures and becomes more intelligent
- Cost per click fees are lowered and click volume increase
Over time, we can learn more as the campaign matures. This means further improving the keyword selection, landing pages, brand awareness, quality scores, and ad spend. After a few months, our optimization efforts create the ‘X-Spot’ where lower per-click fees meet higher overall click volume–the sign of a good PPC campaign.
We eliminate phrases from our keyword lists that are not performing and driving business. Additionally, your landing pages will consistently improve as we add and enhance relevant content. Finally, we include clear calls-to-action on the ad and landing page to improve sales and your bottom line.
Continual Accountability
Gravitate One is an ad agency that insists on working on a month-to-month arrangement with you. This assures that we perform with our PPC services. Each month we send out a transparent report showing the traffic and clicks driven by the campaign manager.
We hold ourselves accountable by offering a monthly accountability meeting where we show how we’ve improved the campaign. We are so confident in our ability to deliver that we leave the exit door open.
- Month-to-month contracts give Gravitate One an urgency to perform
- We report on traffic, clicks, and campaign improvement
- Monthly accountability meetings are held to ensure you get what you pay for
Pay Less, Get More
With Gravitate One’s PPC Specialists.
PPC Utah Platforms
At Gravitate One, we help businesses with PPC ads in the form of SERPs, display ads, and video ads, and more. Start growing your business today with this valuable digital marketing strategy.
SERP
Businesses increase visibility by paying to appear as a search ad at the top of Google search results pages. SERP ads show up above organic results in the sponsored section of the page. The better the ad, the higher the click-through rate. A higher click-through rate results in better ratings overall with Google.
Display Ad
Display ads can vary in shape and size to be integrated into web pages or apps with other content. They can be in the form of:
- Banner ads
- Native ads
- GIFs
- Interactive ads
- Video ads
Across the Google Display Network, you can implement PPC campaigns on sites including Google Finance, Gmail, and YouTube. Some of the most common platforms for placing PPC ads include:
- Google Ads
- Facebook/Meta Ads
- Instagram Ads
- Microsoft Ads
- LinkedIn Ads
- Twitter Ads
- YouTube Ads
- TikTok for Business
- Snapchat for Business
Budgeting for PPC Ads
You’re familiar with the adage, “You have to spend money to make money,” which applies to search ads. PPC campaigns are a worthwhile investment for businesses that want to give a boost to organic growth.
Consult with Gravitate One to fine-tune your digital marketing strategy and budget for PPC ads. The U.S. Small Business Administration suggests investing 7 – 8% of your gross revenue into marketing, and we can help you determine where it’s best to allocate those funds based on your industry and your business goals.
Frequently Asked Questions about PPC Ads
Have questions? Gravitate One has answers.
What are some key metrics to consider when running a pay-per-click ad campaign?
- Clicks
- Cost-per-click
- Click-through rate
- Impression share
- Conversion rate
- Cost per conversion
- Return on ad spend
- Quality score
How do I measure the success of a PPC campaign?
Monitoring the above metrics and more will help you see if your campaign is helping you meet business goals. It goes beyond return on your investment; you want to see if the PPC has done things such as increase visibility, sales, leads, or traffic.
Which social media platform is best for PPC campaigns?
Facebook Ads is one of the most popular platforms for sharing PPC ad campaigns. However, the best platform for your campaign is the one being used by your target audience.
What should I consider when budgeting for a pay-per-click ad campaign?
Many PPC experts suggest the following formula for establishing an ad budget:
Average Monthly Searches of Keywords X Targeted Search Impression Share
This calculation should give you an estimate of the number of impressions and volume of clicks your ad might generate. For help determining your own budget, get in touch with Gravitate One today.
Maximize Your Traffic and Conversions
Through pay-per-click advertising, we help push people directly to your products and services. PPC is both an art and a science, which is why choosing an experienced industry leader can prove greatly beneficial in your marketing campaign efforts. Get in front of the eyes of your potential customers and convert your increased traffic into revenue with Gravitate One.
Minimize Your Cost-Per-Click
Our PPC management services are not only cost-effective but will lead to significant savings over the course of your campaign. After your ads get in front of the right audience, you will gain higher conversion rates and greater search engine trust. Recognizing just how useful your ads are to their users, these prominent sites will reward you with a lower cost-per-click and provide you with unparalleled visibility.