Starbucks and the Power of Controversy
Many companies prefer to shy away from controversy when it comes around. The general manner of procedure, typically, is to try to make everyone happy so that you don’t alienate any possible customers. On this blog, we’ve recently written about the process of “taking a stance” in advertising, and why trying to make everyone happy […]
Ads as Stories: Share a Coke
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week, we’re going to take a look at the most recent major campaign of the greatest advertised brand in the world: Coca Cola. Coke, as a company, has always been a […]
Ads as Stories: Just Do It
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was originally founded in 1964 by competitive runner, Phil Knight, and his college coach, Bill Bowerman, as Blue Ribbon Sports. However, in 1971, the company became Nike, Inc. While the company’s […]
Ads as Stories: The Most Interesting Man in the World
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. The one thing in the world that people are most afraid of, according to studies, isn’t death or failure. It’s the thought of being boring. It’s that our lives will slip by […]