Ads as Stories: Share a Coke
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week, we’re going to take a look at the most recent major campaign of the greatest advertised brand in the world: Coca Cola. Coke, as a company, has always been a […]
“Taking a Stance” in Business Marketing
When it comes to their marketing and advertising, many companies have a tendency to want to play it safe with the content. Touching topics that could be seen as controversial or debate-worthy is something that many businesses fear could lead to losing customers, or causing strife around their company. On the other hand, they believe […]
Ads as Stories: Just Do It
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was originally founded in 1964 by competitive runner, Phil Knight, and his college coach, Bill Bowerman, as Blue Ribbon Sports. However, in 1971, the company became Nike, Inc. While the company’s […]
Ads as Stories: The Most Interesting Man in the World
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. The one thing in the world that people are most afraid of, according to studies, isn’t death or failure. It’s the thought of being boring. It’s that our lives will slip by […]