The Future of Demand Gen: Building a First-Party Data Strategy Beyond the Search Bar
Not every customer starts their journey with a search query. In fact, most of your future customers are currently scrolling through YouTube Shorts or their Discovery feed, unaware that your solution even exists. As we navigate the era of third-party cookie deprecation, the way we find these audiences is changing. To stay ahead, businesses must […]
The First-Party Data Strategy: Fueling Your PMax and AI Search Strategy
By strategically building, segmenting, and activating your own first-party data strategy, you can create a defensible marketing advantage, dramatically improve your AI campaign performance, and build a resilient brand for the cookieless future. Companies that master this transition will become tomorrow’s market leaders. For years, digital marketing has run on a simple, invisible currency: the […]
The Force Awakens
Tomorrow is the official release date for The Force Awakens. But you know that already. Because Marketing. The marketing for this film has been a bit different than, for example, the Marvel Cinematic Universe. Where the MCU is all about getting people excited about the spectacle, and not really holding much back, Star Wars has […]
“Taking a Stance” in Business Marketing
When it comes to their marketing and advertising, many companies have a tendency to want to play it safe with the content. Touching topics that could be seen as controversial or debate-worthy is something that many businesses fear could lead to losing customers, or causing strife around their company. On the other hand, they believe […]
Ads as Stories: Just Do It
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was originally founded in 1964 by competitive runner, Phil Knight, and his college coach, Bill Bowerman, as Blue Ribbon Sports. However, in 1971, the company became Nike, Inc. While the company’s […]
Ads as Stories: The Most Interesting Man in the World
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. The one thing in the world that people are most afraid of, according to studies, isn’t death or failure. It’s the thought of being boring. It’s that our lives will slip by […]