Want to capture clicks? While social media platforms and paid advertising can lend a hand, organic searches are the primary driving force behind successful advertising.
Instead of presenting your company’s products or services to a wide audience, Search Engine Optimization (SEO) practices help get your site to the heart of your intended viewers—those who are conducting a search pertaining to what you provide.
As algorithms and technology advance, securing a high rank on search pages is becoming an increasingly competitive endeavor. Centered around the true quality of content, tricks are no longer tolerated to get to the top.
SEO is one of the most prolific marketing methods in the modern age:
No Search Engine Fees: Spend Less in the Long Run
While PPC and other paid advertising certainly have their place, SEO is a way to gain traffic and consumer trust without paying a cent to search engines.
Although simple SEO tactics can be employed by the layman, an efficient climb to the top requires expert care. Paying a marketing company with experience in SEO is the most profitable way to approach it.
Yes, this will require some amount of money upfront and for maintenance, but… Would you rather pay a platform for every click you receive or pay people in your local community to sustain a hearty flow of traffic to your site? A combination of both is often the best way!
Higher Conversion Rates: Google Trust = Consumer Trust
When you embark on an online search, which results do you trust the most—sites that are paying the engine to be shown on the page or the ones that come up first naturally?
Statistics prove that high-ranking organic search results have a higher conversion rate than ads. This means that when you build trust with Google through SEO practices, searchers who see your page will be more likely to follow the call to action (CTA) in your copy before they even click on your link.
Why spend your money exclusively on clicks when you are more likely to convert them into customers with search engine optimization tactics?
Maintain Your Spot: Reach a Sustainable Ranking
What is better for your bottom line—an ad that offers the traffic of a one-hit wonder or sustainable visibility that takes longer to attain?
When you employ SEO practices for your company’s site, it typically takes longer to reach a high ranking than if you pay for an ad spot. Once you gain Google’s trust, though, you will sustain optimal visibility for longer.
Slow and steady wins the race, but you can still speed up the process— Hire an SEO professional to keep a keen eye on relevant keywords, monitor the success of your competition, and offer searchers increasingly relevant content, and you will gain more visibility and trust from consumers.
Track Market Trends: Gain Insight to Stay Relevant
The culture we live in is both creative and consumeristic— Its trends change rapidly. To remain relevant and interesting to your audience, it is important to keep up with the times.
The advanced algorithms used by search engines are all about adding value to your viewers’ lives. When you track your SEO progress, it lends you valuable insight into what your intended audience truly wants.
You can then alter or add to your products and services to meet the demands of the market. Even better, the analytics provided by a marketing expert can help you predict what people will be asking for before it becomes a trending topic.
At Gravitate One, we have the experience and skill necessary to magnetize the right type of traffic to any company’s site. Not only that, but we always aim to grow. Every time we bring abundant, high-quality traffic to a new client, we gain deeper insight into optimizing search visibility and cultivate even better tactics across all industries.