Your Business Needs National SEO
National SEO That Helps More Customers Find Your Business
Your business serves customers in multiple states, but your website may still be easiest to find close to home. How do you reach people searching for what you offer elsewhere in the country?That’s where national SEO comes in. Gravitate One helps businesses improve their visibility in organic search across the markets they serve. We look at what your customers are searching for, what your competitors are doing, and where your website has room to grow. Then we build a strategy around your business.
Let's Talk About Your SEO GoalsWhat Makes National SEO Different?
Local SEO helps people find a business in a particular city or service area. National SEO focuses on searches that aren’t tied to one location. The competition is often broader, too: your website may be appearing alongside established businesses from across the country.
That doesn’t mean every business needs to target the biggest search terms. We focus on the searches that fit what you offer and could bring the right people to your site.
What Goes Into a National SEO Strategy?
Search Terms Worth Competing For
More traffic is useful only if it comes from people interested in what you offer. We research the questions and phrases your customers use, then decide which pages should answer them. That gives us a clearer picture of where to improve existing pages and where new ones may help.
Make it Easy for People to Understand Your Business
People may visit several websites before choosing a business. Your site should make it easy for them to understand what you do and find answers to the questions that matter to them. We develop useful content around your services, products, and areas of expertise, with a focus on answering the questions your customers are actually searching for and helping them understand what makes your business relevant to their needs. We also connect related pages so visitors can explore a topic without having to start their search over.
Landing Pages with a Reason to Exist
If you serve different industries or markets, you may need pages that speak to each one. Those pages work best when they offer genuinely useful details, rather than repeating the same message with a different location or industry name.
We help you decide which landing pages your website needs and what each one should say.
Make Sure Search Engines Can Find and Understand Your Site
Search engines need to find and understand your pages before those pages can compete. We review your site structure, internal links, indexing, duplicate content, and page performance to find issues that may be holding it back.
If your site needs more than a few fixes, we can handle the website work, too.
Relevant Links from Other Websites
What other websites say about your business can affect how easily people discover it. We look for opportunities to earn relevant backlinks from websites that make sense for your business, industry, and audience, rather than focusing on link volume alone. Those links can help support your expertise and strengthen your presence beyond your own site.
A Plan That Fits Where You’re Going
Expanding into two new states is different from competing for customers nationwide. We’ll learn where your business operates now, which markets you want to reach, and what’s already working on your website.
That may mean improving pages you have before creating anything new. It may mean fixing a technical problem or covering an important topic more thoroughly. We’ll prioritize the work that makes sense for your business and keep reviewing the results as we go.
How We’ve Helped Businesses Grow
CBI Security
CBI Security was serving Utah when it began working with Gravitate One. Within a year, the company expanded into Arizona and Idaho and saw a 185% increase in organic traffic. Its wider marketing strategy included SEO, video advertising, and other work to support that growth.
Read the CBI Security case study.
Minky Mamas
Minky Mamas is a Utah business selling blankets and accessories to customers nationwide. Gravitate One worked on more relevant keyword targeting as part of its broader marketing strategy. The company saw a 600% increase in website traffic.
Read the Minky Mamas case study.
Let’s Talk About Where You Want to Grow
If you want more customers to find your business beyond its current markets, tell us what you offer and where you’re hoping to reach people. We’ll help you build a national SEO strategy around those goals.
Frequently Asked Questions
Have questions? Gravitate One has answers.
How is national SEO different from local SEO?
Local SEO helps a business appear in searches tied to a city or service area. National SEO focuses on broader searches from customers across the country. It often calls for more work on content, technical SEO, and your website’s authority because you’re competing with businesses in many markets.
What types of businesses benefit most from national SEO?
National SEO is a good fit for businesses that serve customers across multiple states or throughout the country. That can include ecommerce companies, manufacturers, SaaS and technology companies, professional service businesses, and companies expanding beyond their current markets. The best approach depends on what you offer, where your customers are, and how they search for your products or services.
Do we need a page for every state we serve?
Not always. A separate state page makes sense when you have useful, specific information for customers there. If the page would simply repeat what’s already on your site, we may recommend improving a broader page instead.
Can national and local SEO work together?
Yes. If you serve local customers and customers in other states, your website can address both. We can help you maintain local visibility while building pages that reach people searching more broadly.
How long does national SEO take?
It depends on your website, your competitors, and the searches you want to appear for. Some improvements can be made early, but building visibility for competitive national searches usually takes ongoing work.