Facebook is one of the most effective tools businesses have to market themselves for a couple of reasons. First, it has become the largest social network in the world, and people love sharing details about their lives. Put the two together and you get a marketing platform that has the potential to reach people who care most about your products/sevices. The more users share about their interests, the more ammo a marketer has to show relevant ads in their news feed. One of the latest features Facebook has to offer is called “custom audiences.”

Using the custom audiences feature allows businesses to reach their existing audiences and invite them to join their online community for customer service and retention. It’s simple to set up; all you need is a customer list with contact info like their name, email, and phone number. Upload your customer list, and Facebook will search their network for your customers and compile them into an audience. Once the audience is compiled, you can serve ads directly to your customers for things like inviting them to like your page, or sending them a customer loyalty offer. By inviting your existing customers to join your online community you will encourage more meaningful engagement and secure loyalty for future purchases. For more information about Facebook’s custom audience feature, visit Facebook for Business.