Today’s world is fast-paced and ever-evolving. Now it’s easier than ever to stay connected with each other. When you’re a business owner, it can be hard to keep up on your own. Digital marketing is something that is continuously evolving to reflect the needs of both customers and brands. To keep up, it’s best to consider turning to a digital marketing company like Gravitate Online to ensure that you are up to date on all the latest trends.
Keeping Up With Digital Marketing Trends
For a long time doing just the bare minimum with digital marketing was enough to get your brand out there. Over the last four years, digital marketing has evolved drastically and doesn’t seem to be slowing down.
The business world is competitive and keeping up with digital marketing trends is one of the best ways to keep your business growing. Growth is incredibly important for small businesses, startups, and corporations alike. It’s a sign of success and proof that you’re keeping up, which is why everyone is so obsessed with the concept. If you’re not growing, you’re standing still and letting others surpass you. One of the keys to growth is to pay close attention to digital marketing trends and keeping up with them. It’s not an easy task, but it’s incredibly important.
Digital marketing allows you to reach prospective customers and your current customer base alike. It helps build trust in your brand and helps you to look to the future. Owning your own business in this fast-paced world can feel scary at times but with the right tools, you can create something that is built to last.
The Evolution of Digital Marketing
One of the most focused on factors of digital marketing is search engine optimization or SEO. Search engines are constantly compiling new data to keep their results current, and utilizing SEO is one of the most important ways to do that. SEO is more in-depth now to ensure that search engine bots and spiders catch keywords so their sites will rank higher during relevant searches.
Search algorithms are constantly evolving to provide better and more relevant search results to users. Keeping up with these algorithms is an important way to keep your business visible to your prospective and current customers alike.
Advertising campaigns are turning to targeted ads that are more and more personalized and persona-based. Businesses are able to reach prospective clients based on what they’re searching for or are interested in, giving businesses a leg up on the competition.
Digital Trend Forecast for 2021
Digital marketing is constantly evolving, and even with the current pandemic this year, things aren’t slowing down. Instead, businesses are learning to evolve and roll with the punches to find new ways of reaching prospective customers.
There are a few trends to prepare for in 2021, including:
- Shoppable Posts – One of the biggest changes to digital marketing in 2021 will be shoppable posts. Prospective customers browsing social media may have already seen these types of posts popping up on their Instagram accounts, but YouTube is following close behind. These posts make it easier than ever to make purchases– all you need to do is click and buy.
- Interactive Content – One of the best ways to get prospective customers to engage with your brand is through interactive content. People love sites that include interactive elements like polls, quizzes, infographics, and calculators. The info you receive from these elements can in turn help your business to refine its persona and offer-targeting.
- Alternative Marketing on Social Media – The way people use social media is changing. It’s expected that many trendsetters and influencers will begin to leave Facebook for greener pastures. What are those pastures? It’s yet to be decided. Many companies have turned to TikTok to reach Millennials and Gen Z’ers. Many advertisers may begin utilizing micro-influencers– a type of influencer with a small following that is able to maintain relationships with followers– for advertising through social media as well. Smaller followings mean more targeted and more local advertising, something that advertisers are always striving for.
- De-Personalization Marketing – 2020 was all about utilizing personalized targeted ads and many advertisers believed that it would be the wave of the future, bringing consumers things they actually want based on what they like. It seems that non-targeted ads have been faring far better than targeted ones, according to an experiment performed by NPO, a Dutch public broadcaster.
Achieve Success with Gravitate Online
At Gravitate Online we’re here to help your business find success in today’s fast-paced world. We work with businesses of all sizes to create digital marketing strategies while keeping up with modern trends. We’re here for you every step of the way. To find out more about our services contact us today by calling 801.307.8167.