Hootsuite is a powerful Social media management tool that allows you to listen to conversations about your brand and capitalize on those conversations. For example, lets say you own a local sandwich shop called Tasty Subs and want to listen to what people are saying about your delicious sandwiches. Hootsuite allows you to set streams based on hashtags or keywords surrounding your brand like #tastysubs or the keyword “tasty subs”. Once it’s set up Hootsuite searches twitter and present all conversation in a column of information. You’ll be able to respond to your fans whether it’s good or bad. By responding to your audience it allows you to perform instant customer service while earning loyalty and trust for your brand.
Have you used hootsuite’s social listening functions? What has worked and what hasn’t? Would you recommend it to others? Leave you comments below.
