Business Strategy

Ads as Stories: Share a Coke

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week,

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Ads as Stories: Just Do It

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was

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It’s the Hold

A few words to current and future small business owners: Anybody can get new clients. The magic is in the hold- it’s in keeping them.

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