Ads as Stories: Share a Coke
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week, [...]
“Taking a Stance” in Business Marketing
When it comes to their marketing and advertising, many companies have a tendency to want to play it safe with the content. Touching topics that [...]
Ads as Stories: Just Do It
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was [...]
Ads as Stories: A Diamond Is Forever
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. If you [...]
FOR-EV-ER: The Continuous Cycle of Online Marketing
One of my favorite quotes is by Oliver Wendell Holmes, Jr. He said, "The work never is done while the power to work remains." In [...]
Unwanted Referrer Traffic
Have you ever been looking over your Google Analytics and saw a spike out of nowhere in your all traffic? Typically when something like this [...]
How to Expand to Multiple Websites
This has come up twice in as many days: What do you do if you have two separate but connected businesses with similar websites? The [...]
Is Is it the Coach or the Talent?
What makes a football team great? Why are the Seahawks on their way to the Superbowl for the second year? Russel Wilson? Richard Sherman? Pete [...]
It’s the Hold
A few words to current and future small business owners: Anybody can get new clients. The magic is in the hold- it’s in keeping them. [...]
