Category: Business Strategy

What Makes a Compelling Image

They say that good design is invisible, and that design really only becomes apparent when it’s done poorly. And while I wholeheartedly agree with this, I’m pretty sure that any ...

Ads as Stories: Share a Coke

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week, we’re going to take a ...

“Taking a Stance” in Business Marketing

When it comes to their marketing and advertising, many companies have a tendency to want to play it safe with the content. Touching topics that could be seen as controversial ...

Ads as Stories: Just Do It

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was originally founded in 1964 by ...

Ads as Stories: A Diamond Is Forever

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. If you are in a room with ...

FOR-EV-ER: The Continuous Cycle of Online Marketing

One of my favorite quotes is by Oliver Wendell Holmes, Jr. He said, “The work never is done while the power to work remains.” In the world of online marketing, ...

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Unwanted Referrer Traffic

Have you ever been looking over your Google Analytics and saw a spike out of nowhere in your all traffic? Typically when something like this happens its due to ghost ...

How to Expand to Multiple Websites

This has come up twice in as many days: What do you do if you have two separate but connected businesses with similar websites? The first situation was like this: ...

Is Is it the Coach or the Talent?

What makes a football team great? Why are the Seahawks on their way to the Superbowl for the second year? Russel Wilson? Richard Sherman? Pete Carroll? Or how about this ...

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It’s the Hold

A few words to current and future small business owners: Anybody can get new clients. The magic is in the hold- it’s in keeping them. Build a company around sales ...

One email a month on what is working in Utah search

Tactics we are testing, results we are seeing. No filler.