Does Your Website Provide a Good User Experience?
How many times have you visited a website only to be frustrated by a slow load time? What’s your user experience like when you click a link on a site only to be taken to an error page? These examples and more can cause potential customers to leave your site and never come back. In […]
Why It’s a Good Idea to Build on WordPress
When it comes to the health and success of any website, the content management system (CMS) platform used is perhaps the most important consideration. If you think of a website build like the construction of a new home, your hosting provider offers the real estate while the CMS lends you the tools and materials needed […]
Why Icons on Your Website Matter
At the crux of every website design is one defining principle that all other design principles work towards: communication. Website designs need to be able to communicate their message and purpose with clarity and creativity. To do this, there are a variety of different tools that web designers and developers can utilize to make a […]
Branding your Business
We deal with many different clients, in many different industries; all wanting help with online marketing. We are able to help with all aspects involved with growing your business, but one that I often see overlooked is branding. Now we at Gravitate would love to help with helping separate your company from the herd, but […]
How to Expand to Multiple Websites
This has come up twice in as many days: What do you do if you have two separate but connected businesses with similar websites? The first situation was like this: a very large e commerce site had just acquired another large company. Many of their products overlapped, but not all. Due to some of the […]
Leading the Visitor’s Eye
The average person spends less than 10 seconds on a website before deciding whether to leave or stay and explore further. Within those few seconds, they are looking for cues that tell them what the site is about and how to accomplish the task they came there to do. A well designed website will not […]
Defining Design Expectations
When starting to design or redesign their website, many companies use adjectives to describe how they want the website to look. Words like “fun,” “professional,” and “high-tech” seem to be great ways to describe a website, but the reality is that these adjectives can mean different things to different people. “Fun” to one person might […]
Benefits of Beautiful Websites
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Mobile-Friendly Websites
Today people are viewing websites on a wider variety of devices than ever before. From smartphones to tablets, laptops to flat-screen monitors, there are a wide variety of sizes and interfaces that customers can use to look at your website. Gone are the days that websites can design for a single screen size and ignore […]
Holiday Tips for Your Website
The holiday season is in full swing. If you’re on the ball, you’ve spent months planning how to use this jolly time of the year to connect with your customers and increase sales. Even if you haven’t, it’s not too late to get in the holiday spirit. Here are a few suggestions of improvements you […]
Web Design Trends & Tools I’m Thankful For
Tomorrow is Thanksgiving. It’s a time to eat copious amounts of turkey, pie, and other delicious food. It’s also a time to reflect on the good things we have, the things that make life easier, happier, and all around better. So in the spirit of Thanksgiving, here are a few of the web design tools […]
Come in and stay a while
The adage “you can’t judge a book by its cover” is completely false. A book’s cover gives the potential reader vital cues about whether or not this is a book they want. The typography, colors, photos, and even the size tell the reader about the content of the book and help them choose if it’s […]