How to Create a Successful Email Marketing Campaign
Email as a Digital Marketing Powerhouse It might be surprising to know that of all the online applications that do battle for people’s attention — that beguile with memes, videos, discussions, and the promise of a future date — email still remains the most frequently used platform in the world. How can this be, when […]
The Effectiveness of Email Marketing
When you take inventory of your digital marketing portfolio, where do you put your email marketing? There has been a lot of discussion about email’s viability as a marketing tool, and it is understandably difficult to get a reading on how people are feeling toward it. As a baseline, identify how you, yourself, feel about […]
What Are You All About?
SEO: The obsessive pursuit of Google rankings. If you’ve been in the SEO industry for more than 5 minutes you’ve probably heard someone talk about how many keywords they (or their clients) rank for. You’ve probably asked a new client what their marketing goals are, and they might say something like “I want to rank […]