A Crash Course in Hashtags
Do you remember when a hashtag was typically referred to as the “pound” sign? If not, then you probably know enough about hashtags to be [...]
Using Artificial Intelligence in Digital Marketing
When you think of using artificial intelligence (AI) in digital marketing, what do you envision? Robots taking phone calls? While automation is part of the [...]
How Digital Media is Evolving
People have been offering goods and services to others for decades. While that hasn’t changed, the avenue for getting the word out to potential customers [...]
Why Digital Marketing Results Take Time
Did you know it can take up to six months to see the first signs that your digital marketing efforts are working? And that’s when [...]
Why Digital Marketing is a Human Industry
Digital marketing relies heavily on understanding human behavior. You may think it’s all about algorithms and keywords, but Gravitate One wants you to know there’s [...]
Commanding Attention: The Art of the Written Word in Marketing
In the long history of marketing, people have used the written word in their efforts to sell their products, proliferate their ideas, and build their [...]
Digital Marketing Then and Now
New Year's Day, 1983, saw the birth of mankind’s greatest invention arguably since the Gutenberg printing press — the internet. Like the Marconi wireless machine, [...]
Jump-Starting Stagnant Marketing
Marketing is like relationships: firstly, new initiatives are exciting and have everyone on the project buzzed by the prospect of great potential; secondly, you want [...]
How to Create a Successful Email Marketing Campaign
Email as a Digital Marketing Powerhouse It might be surprising to know that of all the online applications that do battle for people’s attention — [...]
Identifying Your Client Persona
In the world of business, there is a million-dollar idea born every minute. Someone driving down the road, or stuck staring at the fluorescent light [...]
Creating a Solid Marketing Campaign
There is always a sort of electricity that runs through the office whenever a new digital marketing campaign goes underway. After numerous meetings﹘both internally and [...]
How to Increase Website Rankings
We wish we could offer a magic formula for creating successful digital marketing but the reality is that there are so many moving parts, there’s [...]
