Category: Video Marketing

Watching video online and movie on smartphone

Beyond Engagement: How to Build a High-Converting Video Commerce Strategy for 2026

Imagine a customer sees your product in a 15-second YouTube Short, taps the screen once, and completes their purchase without ever leaving the video player. In 2026, this isn’t a ...

Computer displaying video editing software

Set It in Motion: Video’s Essential Role In Digital Marketing

The writing has been on the wall since the 1980s: print media is no longer the favorite. As years have gone on, more and more people have admitted that reading ...

recording a video

How to Use Video in Your Online Marketing

With social media platforms like Instagram and Facebook doing more and more to incorporate video in their user interfaces, it makes sense to consider incorporating more video in your online ...

Why Video is the SEO Tool of the Future

In the industry of online marketing, the landscape is constantly changing as the internet becomes more and more developed on how to connect people with content that matters. Because of ...

Digital Storytelling 4: Deduction is Elementary

My wife Annie and I went out to see a movie; this is back in about 2009. We went to watch Sherlock Holmes, that American version with Robert Downey Jr. ...

Digital Storytelling 3: Scene Inception

If you’ve seen the movie Inception, you may proceed. If you haven’t seen the movie, you should stop everything you’re doing and go watch it. Right now. Stop reading this. ...

Digital Storytelling 2: Brain Science

Try this at parties. Say something, anything, but then add this little phrase: “According to brain science.” You’ll notice everyone will agree with you, no matter what you say. It’s ...

Digital Storytelling 1: Introduction

Hiding behind a tan minivan in the driveway of a stranger, my buddy Robbie asks, “What’s with all the freakin cops?!” “Something must be going on. That many cops, this ...

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