Beyond Engagement: How to Build a High-Converting Video Commerce Strategy for 2026
Imagine a customer sees your product in a 15-second YouTube Short, taps the screen once, and completes their purchase without ever leaving the video player. In 2026, this isn’t a futurist’s dream—it’s the standard. Implementing a robust video commerce strategy for 2026 is no longer optional, as the days of ‘link in bio’ as a […]
Set It in Motion: Video’s Essential Role In Digital Marketing
The writing has been on the wall since the 1980s: print media is no longer the favorite. As years have gone on, more and more people have admitted that reading is a chore, while scientists have documented the precipitous decline of attention spans across all demographics. Of course, there will always be bibliophiles that get […]
How to Use Video in Your Online Marketing
With social media platforms like Instagram and Facebook doing more and more to incorporate video in their user interfaces, it makes sense to consider incorporating more video in your online marketing strategy. Since video is a newer medium for many marketing professionals, here are some tips for how you can use video in your digital […]
Why Video is the SEO Tool of the Future
In the industry of online marketing, the landscape is constantly changing as the internet becomes more and more developed on how to connect people with content that matters. Because of this, the future of SEO is constantly changing, and companies like us always have to be looking at ways to stay relevant. One continuous truth […]
Digital Storytelling 4: Deduction is Elementary
My wife Annie and I went out to see a movie; this is back in about 2009. We went to watch Sherlock Holmes, that American version with Robert Downey Jr. and Jude Law. We were really excited about it. We arrived at the Megaplex, got our popcorn, bought our soda and snacks. We made it into the […]
Digital Storytelling 3: Scene Inception
If you’ve seen the movie Inception, you may proceed. If you haven’t seen the movie, you should stop everything you’re doing and go watch it. Right now. Stop reading this. Open another browser, buy it on Amazon Instant, and watch it. The entire movie. If your boss doesn’t intuitively understand the importance of this movie to their bottom line- […]
Digital Storytelling 2: Brain Science
Try this at parties. Say something, anything, but then add this little phrase: “According to brain science.” You’ll notice everyone will agree with you, no matter what you say. It’s like a party trick. Seriously, say any old crazy theory and add that phrase. I tested this theory recently at a niece’s birthday party with… […]
Digital Storytelling 1: Introduction
Hiding behind a tan minivan in the driveway of a stranger, my buddy Robbie asks, “What’s with all the freakin cops?!” “Something must be going on. That many cops, this late at night? Let’s head back.” my neighbor Jeremy adds. “We can still make it. Let’s just get off this street.” I insist, feigning confidence. They both look […]