The new year is just around the corner. That means it’s time to start taking a look at what digital marketing strategies are going to be making big waves in 2024. We’ve seen technology moving by leaps and bounds in 2023 thanks to the advent of AI, and since the tech landscape is constantly evolving, we’ve made some estimations on where these new technology trends will lead us in the coming year.
Stay ahead of the curve by taking a look at the new marketing trends for 2024, along with the trends that will continue to evolve throughout the new year.
2024’s Newest Trends
Personalized Shopping
If you’ve been on the digital marketing scene for any length of time, you know how important customer data is. Not only is it one of the most powerful marketing tools a business can have, but it creates a necessary metric to see how your business is doing and who your audience truly is.
In 2024, we’re going to see that vast amount of data used in new and interesting ways, mostly in terms of personalization. Just think of how convenient it would be to head to a website and get exactly what you’re looking for the moment the page loads!
Being able to personalize a customer’s shopping experience not only makes things more convenient, but it also makes the customer feel seen. You know them, so naturally they will trust that you have their best interest at heart. That said, as we shift to a more data-driven model of commerce, you’ll want to be extra certain that your site is secure. You don’t want to undo all the trust you’ve built with a security breach that jeopardizes your customers’ data.
Augmented Reality
One of the big changes that we’ve seen in this area is integrating Augmented Reality (AR) into online shopping. Now, people don’t have to worry about playing the guessing game when they order something online. By using AR, they can hold up their phone and get a realistic view of how a new product will look in their home or on their body.
This changes the game for online retailers, so it’s definitely something you’ll want to look into if you sell anything from major appliances to clothing to makeup. It’s still relatively new technology, so by researching it now, you’ll be good to go when 2024 really starts picking up.
Voice Search
How much easier is it to say “Hey, Siri, where’s the nearest clothing store?” than it is to type “clothing stores near me” when you’re out and about–or even when you’re just at home? As voice recognition software improves, using voice commands is becoming a much bigger part of people’s everyday lives, and it’s causing big changes when it comes to search engine optimization (SEO).
This area is still a pretty new one when it comes to the marketing sphere, but be prepared for voice search to make big waves in marketing in 2024. We’re sure we’re going to see a change in SEO keywords in the upcoming year that adjusts for more conversational wording–think “What’s a good Thai restaurant in the neighborhood?” rather than “best Thai restaurants near me”.
What’s Here To Stay
Artificial Intelligence
2023 was marked by the massive boom of Artificial Intelligence (AI). While content creation has been a hot topic for much of the year, it’s still significantly changed the marketing landscape and there are lots of tools that you can (and should) make the most of.
AI chatbots, for example, can offer your customers helpful information at any time of day, without having to take up any employee’s time. While it’s still helpful to have a person ready for more in-depth questions – there will always be customers who want to talk to a “real human” – a chatbot can cover the most frequently asked questions that 90% of your customers ask about.
AI also has incredible tools for analytics, allowing you to make real-time decisions based on hard data. In 2024, AI-powered marketing won’t just be a fun toy to play with; it’ll be a necessary part of your marketing plan.
Video-focused Advertising
TikTok shows no signs of slowing down, so expect video content to still reign supreme through 2024. For your ads, be sure to focus on creating quick, visual content that grabs potential customers as they scroll.
You don’t need to do the trendiest TikTok dance or start pulling in influencers, but take care to create a product that’s worth watching. You only have so many seconds when your videos pop up, so you want to be sure to make them count.
Social Media-Based Commerce
Social media has completely changed the way we interact with the world, and that includes how people shop. A big chunk of consumers make their purchases straight from social media platforms, whether that’s from seeing ads on Facebook or going to a site after a sponsored video on TikTok.
Because of that, we’ll be seeing a lot more eCommerce integration directly into social media sites like Meta, TikTok, X (formerly Twitter), and more. You’ll want to get caught up with Meta’s Business Suite sooner rather than later if you haven’t started using Facebook in your marketing. We’ve got a feeling it’s going to be a BIG year for social media marketing.
Mobile-First Marketing
Over 55% of website traffic comes from mobile phones, and that includes your website. More and more people are using their devices to not just browse, but to buy the things they want.
If you haven’t optimized your website to be mobile friendly, then it’s frankly a miracle you’re still in the game. Be sure to update your website to be mobile friendly NOW, and you’re certain to keep getting better and better traffic in 2024.
Now that you know the digital marketing trends to watch out for, it’s time to get researching. Start 2024 on the right foot and make your marketing efforts worthwhile by using the biggest new tricks and tools to set you apart from the competition.
Feeling a little overwhelmed by all these new tools? Then there’s no shame in getting a little help. Gravitate One is made up of digital marketing experts that is up-to-date on all manner of new marketing trends and tools. Give us a call today, and let’s take your business to the next level.
