Using Artificial Intelligence in Digital Marketing
When you think of using artificial intelligence (AI) in digital marketing, what do you envision? Robots taking phone calls? While automation is part of the equation, it’s not the whole picture. What artificial intelligence does for digital marketing is to help analyze data and interact with customers more effectively. Let’s take a look at how. […]
What is the Metaverse?
If you have your finger on the pulse of social media, you probably heard about Facebook recently rebranding as Meta. It’s the company’s way of building upon the concept of a Metaverse, which will allow people to connect online in new ways. But what, exactly, is the Metaverse? Why do we need new ways of […]
How Digital Media is Evolving
People have been offering goods and services to others for decades. While that hasn’t changed, the avenue for getting the word out to potential customers certainly has. In the early days of media, there was only print. Ads were placed in newspapers or magazines, and fliers or billboards were other methods for getting the word […]
Knowing When Its Time to Pivot
Following small brands on social media, it can seem common that someone debuts a new logo or even just new colors on their feed with regularity. Having a fresh look can be invigorating for a business owner, but what effect does it have on potential clients? The convenience of digital marketing leads some brands to […]
Be Different, Yet Competitive Within Your Industry
We know one of the keys to success is to offer a solution for a problem people face. But with so many potential solutions out there, how do you stand out amidst the competition? In order to stand out from the crowd, you have to know yourself, your competition, and your target audience. Once you’ve […]
Why Digital Marketing Results Take Time
Did you know it can take up to six months to see the first signs that your digital marketing efforts are working? And that’s when you’re doing things right! Digital marketing is, in many cases, a long game; there’s research, implementation, and a whole lot of waiting. With a Utah marketing firm like Gravitate One […]
The Science of Keyword Strategizing
Strategies and Data The essence of strategy is making plans about actions you will take in anticipation of what your competitors, colleagues, or customers will do. Much of strategy planning can feel like you’re tapping into a sort of premonition, guessing which way the market will turn based on new and existing conditions. Other strategies […]
All About Facebook Ads
Social Media Dominance The wisdom of digital marketing is realizing that there will always be a new platform in a year or two from which to expand your business and to jump at the opportunity to create a presence there. Less than 20 years ago, no one had heard of Facebook; today, it is one […]
The 5 Signs Your Website Needs An Upgrade
Redeeming the Audit We’re all familiar with the negative connotations that an audit holds for most people. Say the word to an accountant and you will conjure up visions of receipts, bank statements, investment portfolios, and gift certificates. Say the word to a developer and you will likewise give them thoughts about dead links, code […]
Tips for Creating an Engaging Newsletter that Converts
How many emails do you receive from different brands every day? How many of them do you actually open and read? Don’t let your brand’s next email newsletter find its way to trash folders! If you’re at a loss for how to create a newsletter that converts to more website traffic or sales, here are […]
Does Your Website Provide a Good User Experience?
How many times have you visited a website only to be frustrated by a slow load time? What’s your user experience like when you click a link on a site only to be taken to an error page? These examples and more can cause potential customers to leave your site and never come back. In […]
Why Digital Marketing is a Human Industry
Digital marketing relies heavily on understanding human behavior. You may think it’s all about algorithms and keywords, but Gravitate One wants you to know there’s a lot more to it. Relationships are at the heart of marketing. Selling a product or a service is about relating to people’s problems and offering a solution. That’s why […]