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Author: gravitate

Twinkle, Twinkle: Achieving 5-Star Reviews

concept of typing emojis on a a laptop

One of the consequences of having a computer in our pocket that connects us to the wider world is the cacophony of voices that we’re exposed to on a daily basis. These can be people on social media, existing in a group of friends and acquaintances that has been meticulously cultivated by us; people involved […]

Stronger Backlinks, Stronger Presence

a man uses a laptop on a high rise building, busy roads are seen below

It is often said that no one makes it in this world alone, and that’s true. Consider for a moment, what does adopting a baby, gaining entrance into Harvard, and winning America’s Got Talent all have in common? The candidates must have a letter of recommendation. Of course, in the case of the latter example, […]

Commanding Attention: The Art of the Written Word in Marketing

Typerwriter keys spell "Words"

In the long history of marketing, people have used the written word in their efforts to sell their products, proliferate their ideas, and build their brands. As the concept of “marketing” matured, so too did the way in which it was carried out. Anciently, the first civilization in Egypt used marketing — specifically, a rudimentary […]

Twitter Updates-2010-01-19

SERP personalization study shows no upheavals, with minor differences only…but study is early http://bit.ly/7nnk4w #

Local reviews and Google Maps

Google is extending the site they consider for reviews. The impact on local maps search seems obvious, as citation building may now include less traditional sources and more local content. The implications are positive I believe. Local factors should impact local search results, and this change should do that. Check out the article on Search […]

Twitter Updates-2009-12-22

SEOmoz | 8 Predictions for SEO in 2010: http://bit.ly/6R3mHC via @addthis I especially like #3 on personalization #

International SEO and Accents

As high speed internet continues to penetrate other countries, many U.S. companies are now focusing their efforts on this world wide market. Google’s India site is now the twelfth most popular site in the world, and Baidu.com, a search engine in China, is even better at number nine. Companies can see huge sale increases from […]

Meta Tags and Google

Google dispels the myth that they use the Keywords meta tag. They use the description tag for snippets in search engines results pages, but that’s about it. Great summary by Mr. Cutts.

SEO Ranking Factors Revisited

Several clients, recently, have specifically asked about the many factors that go into helping a website show up higher is search engines. Particularly, on-page factors. The best resource I’ve found in a long time is SEOmoz’s Search Engine Ranking Factors resource. One of the reasons this resource is so helpful, is that it’s from a […]

Google 24 Hour Hotline?

Google’s Matt Cutts explains what Google is doing to try and communicate with webmasters. No, they are not about to offer a customer support hotline, but they are trying to do a little more. It’s not much, really, but at least they know we want more information and contact- especially if we’ve inadvertently done something […]