Visual Identity
If the logo is a company’s signature, all the design and content should be written in the company’s “handwriting.” Just like a person’s handwriting identifies who wrote a particular message, all the visual elements of a company should tell customers who the author is of that product or service. “Identity is often (mistakenly) used interchangeably […]
Logo: Your Company’s Signature
In our last post, we looked at what a brand is and how it encompasses all visual and experiential aspects of a product, service, or company. One of the most recognizable aspects is the company’s logo. In many ways, a logo is the company’s signature, a unique mark that identifies something as coming from that […]