Category: Branding

Starbucks and the Power of Controversy

Many companies prefer to shy away from controversy when it comes around. The general manner of procedure, typically, is to try to make everyone happy so that you don’t alienate ...

Ads as Stories: Share a Coke

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week, we’re going to take a ...

“Taking a Stance” in Business Marketing

When it comes to their marketing and advertising, many companies have a tendency to want to play it safe with the content. Touching topics that could be seen as controversial ...

Ads as Stories: Just Do It

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was originally founded in 1964 by ...

Ads as Stories: A Diamond Is Forever

“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. If you are in a room with ...

Branding your Business

We deal with many different clients, in many different industries; all wanting help with online marketing. We are able to help with all aspects involved with growing your business, but ...

Digital Storytelling 3: Scene Inception

If you’ve seen the movie Inception, you may proceed. If you haven’t seen the movie, you should stop everything you’re doing and go watch it. Right now. Stop reading this. ...

Digital Storytelling 2: Brain Science

Try this at parties. Say something, anything, but then add this little phrase: “According to brain science.” You’ll notice everyone will agree with you, no matter what you say. It’s ...

The Desperate Corporate Selfie

Peter Friedman worked at Apple for a long time and now does social media consulting. He has an excellent book that just came out, ‘The CMO’s Social Media Handbook‘. Recently ...

Digital Storytelling 1: Introduction

Hiding behind a tan minivan in the driveway of a stranger, my buddy Robbie asks, “What’s with all the freakin cops?!” “Something must be going on. That many cops, this ...

A MUST READ For All Gravitate Employees

…rest of you can read it too! One of the best decks I’ve gone through in a while, this slide show from a presentation done by Cyrus Shepard is A ...

You Can’t Always Get What You Want…

People don’t like hearing it, but we’ve been saying this for a long time. You get rankings that your site deserves. Don’t try cheap tricks or lame approaches. Instead, create ...

One email a month on what is working in Utah search

Tactics we are testing, results we are seeing. No filler.