Starbucks and the Power of Controversy
Many companies prefer to shy away from controversy when it comes around. The general manner of procedure, typically, is to try to make everyone happy [...]
Ads as Stories: Share a Coke
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week, [...]
“Taking a Stance” in Business Marketing
When it comes to their marketing and advertising, many companies have a tendency to want to play it safe with the content. Touching topics that [...]
Ads as Stories: Just Do It
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was [...]
Ads as Stories: A Diamond Is Forever
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. If you [...]
Branding your Business
We deal with many different clients, in many different industries; all wanting help with online marketing. We are able to help with all aspects involved [...]
Digital Storytelling 3: Scene Inception
If you've seen the movie Inception, you may proceed. If you haven't seen the movie, you should stop everything you're doing and go watch it. Right [...]
Digital Storytelling 2: Brain Science
Try this at parties. Say something, anything, but then add this little phrase: "According to brain science." You'll notice everyone will agree with you, no [...]
The Desperate Corporate Selfie
Don't judge me by my hat. Or my chin-on-fist pose. Or my steely gaze. In fact, just worry about yourself. Peter Friedman worked [...]
Digital Storytelling 1: Introduction
Hiding behind a tan minivan in the driveway of a stranger, my buddy Robbie asks, "What's with all the freakin cops?!" Crime Tip #1: [...]
A MUST READ For All Gravitate Employees
...rest of you can read it too! One of the best decks I've gone through in a while, this slide show from a presentation [...]
You Can’t Always Get What You Want…
People don't like hearing it, but we've been saying this for a long time. You get rankings that your site deserves. Don't try cheap tricks [...]
