Starbucks and the Power of Controversy
Many companies prefer to shy away from controversy when it comes around. The general manner of procedure, typically, is to try to make everyone happy so that you don’t alienate any possible customers. On this blog, we’ve recently written about the process of “taking a stance” in advertising, and why trying to make everyone happy […]
Ads as Stories: Share a Coke
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. This week, we’re going to take a look at the most recent major campaign of the greatest advertised brand in the world: Coca Cola. Coke, as a company, has always been a […]
“Taking a Stance” in Business Marketing
When it comes to their marketing and advertising, many companies have a tendency to want to play it safe with the content. Touching topics that could be seen as controversial or debate-worthy is something that many businesses fear could lead to losing customers, or causing strife around their company. On the other hand, they believe […]
Ads as Stories: Just Do It
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. Nike was originally founded in 1964 by competitive runner, Phil Knight, and his college coach, Bill Bowerman, as Blue Ribbon Sports. However, in 1971, the company became Nike, Inc. While the company’s […]
Ads as Stories: A Diamond Is Forever
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. If you are in a room with other people right now, it is very likely that many of them could be wearing diamond rings. Chances are, you might even be one of […]
Branding your Business
We deal with many different clients, in many different industries; all wanting help with online marketing. We are able to help with all aspects involved with growing your business, but one that I often see overlooked is branding. Now we at Gravitate would love to help with helping separate your company from the herd, but […]
Digital Storytelling 3: Scene Inception
If you’ve seen the movie Inception, you may proceed. If you haven’t seen the movie, you should stop everything you’re doing and go watch it. Right now. Stop reading this. Open another browser, buy it on Amazon Instant, and watch it. The entire movie. If your boss doesn’t intuitively understand the importance of this movie to their bottom line- […]
Digital Storytelling 2: Brain Science
Try this at parties. Say something, anything, but then add this little phrase: “According to brain science.” You’ll notice everyone will agree with you, no matter what you say. It’s like a party trick. Seriously, say any old crazy theory and add that phrase. I tested this theory recently at a niece’s birthday party with… […]
The Desperate Corporate Selfie
Peter Friedman worked at Apple for a long time and now does social media consulting. He has an excellent book that just came out, ‘The CMO’s Social Media Handbook‘. Recently he was interviewed by Leo Laporte and he shared all kinds of great tips for businesses to use in building a social presence. 2 Quick […]
Digital Storytelling 1: Introduction
Hiding behind a tan minivan in the driveway of a stranger, my buddy Robbie asks, “What’s with all the freakin cops?!” “Something must be going on. That many cops, this late at night? Let’s head back.” my neighbor Jeremy adds. “We can still make it. Let’s just get off this street.” I insist, feigning confidence. They both look […]
A MUST READ For All Gravitate Employees
…rest of you can read it too! One of the best decks I’ve gone through in a while, this slide show from a presentation done by Cyrus Shepard is A MUST READ FOR ALL GRAVITATE EMPLOYEES. Have I made it clear enough about how I feel about this?! Titled ‘The Google Earthquake: How to Survive […]
You Can’t Always Get What You Want…
People don’t like hearing it, but we’ve been saying this for a long time. You get rankings that your site deserves. Don’t try cheap tricks or lame approaches. Instead, create great content, build gorgeous sites and earn links with quality outreach to influencers in your industry. It’s more expensive and takes more time, but your […]