How Mobile Devices Have Transformed Web Design
Thanks to the introduction of mobile web-browsing devices in recent years, the online realm is more varied than ever before, and the typical web user experience has changed dramatically. What was once a routine of sitting at a fixed distance from a screen and clicking with a mouse has become an experience of lounging while […]
The Importance of Professional Graphic Design
When you think of a graphic designer, do you just imagine someone who helps you create a clever logo for your brand? If so, you might be surprised to discover there is a whole lot more they can do. Great Graphic Design Can Boost Rankings With so many user-friendly apps and programs available to businesses, […]
Things to Remember When Making a Good Design
Your website is often the first thing your customers or clients come across. If you want them to choose you, you need to have a user-friendly and appealing website. While creating a compelling website can be a difficult task, here are a few simplified principles to help you on your way:
The Benefits of Using a Style Guide for Your Company
A company’s style guide will include all variants of your logo and specify colors, fonts, and images that will communicate who you truly are as a company. Here is a brief look at how a style guide can help your business. Create consistency. On the most fundamental level, of course, a style guide will help […]
Can You Nurture Creativity?
I may not be a full time illustrator or graphic designer, but I think you could consider me kind of a creative person. I write full-time here at Gravitate; I dabble in photography; I’ve done work on the side as a graphic designer; I fully designed the look of my blog and continue to design […]
What Makes a Compelling Image
They say that good design is invisible, and that design really only becomes apparent when it’s done poorly. And while I wholeheartedly agree with this, I’m pretty sure that any designer would agree that there is something to be said for truly compelling design—design that simply captures you and leaves you trying to determine what […]
How to Expand to Multiple Websites
This has come up twice in as many days: What do you do if you have two separate but connected businesses with similar websites? The first situation was like this: a very large e commerce site had just acquired another large company. Many of their products overlapped, but not all. Due to some of the […]
Don’t Call It A Comeback…
…I’ve Been Here for Years! Visual assets, or what we call them here- visual highlights, are gaining even more popularity in the online marketing world lately. Here’s the thing- they are not new- they’ve been around since the dawn of content! Newspapers, magazines and freakin’ cave walls contained visual highlights. So what is a visual […]
You Can’t Always Get What You Want…
People don’t like hearing it, but we’ve been saying this for a long time. You get rankings that your site deserves. Don’t try cheap tricks or lame approaches. Instead, create great content, build gorgeous sites and earn links with quality outreach to influencers in your industry. It’s more expensive and takes more time, but your […]
Color Combinations
In our last post, we discussed some of the factors that affect the choice of colors for websites, brands, and other designs. However, in addition to choosing the right colors, it is important to choose the right combination of colors. Color Vocab Color Wheel: The spectrum of colors, shown in a wheel. There are generally […]
The Power of Color
Color is an integral part of any design. From logo creation to print ads, website design to product packaging, the choice of colors has a big impact on how your company or product is perceived. When establishing a visual identity for your brand, it is important to choose colors that match your brand’s personality and […]
Visual Identity
If the logo is a company’s signature, all the design and content should be written in the company’s “handwriting.” Just like a person’s handwriting identifies who wrote a particular message, all the visual elements of a company should tell customers who the author is of that product or service. “Identity is often (mistakenly) used interchangeably […]