Category: Design

designing website on smartphone

How Mobile Devices Have Transformed Web Design

Thanks to the introduction of mobile web-browsing devices in recent years, the online realm is more varied than ever before, and the typical web user experience has changed dramatically. What ...

designer style guide

The Importance of Professional Graphic Design

When you think of a graphic designer, do you just imagine someone who helps you create a clever logo for your brand? If so, you might be surprised to discover ...

designer working

Things to Remember When Making a Good Design

Your website is often the first thing your customers or clients come across. If you want them to choose you, you need to have a user-friendly and appealing website. While ...

designer style guide

The Benefits of Using a Style Guide for Your Company

A company’s style guide will include all variants of your logo and specify colors, fonts, and images that will communicate who you truly are as a company. Here is a ...

Young photographer taking photos outdoors

Can You Nurture Creativity?

I may not be a full time illustrator or graphic designer, but I think you could consider me kind of a creative person. I write full-time here at Gravitate; I ...

What Makes a Compelling Image

They say that good design is invisible, and that design really only becomes apparent when it’s done poorly. And while I wholeheartedly agree with this, I’m pretty sure that any ...

How to Expand to Multiple Websites

This has come up twice in as many days: What do you do if you have two separate but connected businesses with similar websites? The first situation was like this: ...

Don’t Call It A Comeback…

…I’ve Been Here for Years! Visual assets, or what we call them here- visual highlights, are gaining even more popularity in the online marketing world lately. Here’s the thing- they ...

You Can’t Always Get What You Want…

People don’t like hearing it, but we’ve been saying this for a long time. You get rankings that your site deserves. Don’t try cheap tricks or lame approaches. Instead, create ...

Color Combinations

In our last post, we discussed some of the factors that affect the choice of colors for websites, brands, and other designs. However, in addition to choosing the right colors, ...

The Power of Color

Color is an integral part of any design. From logo creation to print ads, website design to product packaging, the choice of colors has a big impact on how your ...

Visual Identity

If the logo is a company’s signature, all the design and content should be written in the company’s “handwriting.” Just like a person’s handwriting identifies who wrote a particular message, ...

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