Be Different, Yet Competitive Within Your Industry
We know one of the keys to success is to offer a solution for a problem people face. But with so many potential solutions out
We know one of the keys to success is to offer a solution for a problem people face. But with so many potential solutions out
How many emails do you receive from different brands every day? How many of them do you actually open and read? Don’t let your brand’s
There are a couple of approaches to trademarking your brand. Before you start pouring money into digital marketing or branded merchandise, make sure you know
Every successful public-facing corporation (and that’s most of them) has a brand. Within that brand is calcified the history, mission, and values of the company,
When you think of a graphic designer, do you just imagine someone who helps you create a clever logo for your brand? If so, you
Your website is often the first thing your customers or clients come across. If you want them to choose you, you need to have a
A company’s style guide will include all variants of your logo and specify colors, fonts, and images that will communicate who you truly are as
Often, we’re so busy with the day-to-day tasks of our business that we forget the reason that we’re there: for our customers! No business can
As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different
You may have a very clear idea of what you do, and why it matters. However, if you can’t communicate that to anyone else, all
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective
In mathematics, the lowest common denominator (LCD) is described as “the lowest common multiple of the denominators of several fractions.” In advertising, using the lowest