Be Different, Yet Competitive Within Your Industry
We know one of the keys to success is to offer a solution for a problem people face. But with so many potential solutions out there, how do you stand out amidst the competition? In order to stand out from the crowd, you have to know yourself, your competition, and your target audience. Once you’ve […]
Tips for Creating an Engaging Newsletter that Converts
How many emails do you receive from different brands every day? How many of them do you actually open and read? Don’t let your brand’s next email newsletter find its way to trash folders! If you’re at a loss for how to create a newsletter that converts to more website traffic or sales, here are […]
When Should I Trademark My Brand?
There are a couple of approaches to trademarking your brand. Before you start pouring money into digital marketing or branded merchandise, make sure you know the ins and outs of branding basics. You’re probably familiar with horror stories of small businesses being sued for using a brand name or logo which resembles that of another […]
Building a Brand
Every successful public-facing corporation (and that’s most of them) has a brand. Within that brand is calcified the history, mission, and values of the company, as well as the trappings of its identity, such as the logo, slogan, and mascot. At the risk of sounding oversimplified or reductive, every move that company takes﹘from search engine […]
The Importance of Professional Graphic Design
When you think of a graphic designer, do you just imagine someone who helps you create a clever logo for your brand? If so, you might be surprised to discover there is a whole lot more they can do. Great Graphic Design Can Boost Rankings With so many user-friendly apps and programs available to businesses, […]
Things to Remember When Making a Good Design
Your website is often the first thing your customers or clients come across. If you want them to choose you, you need to have a user-friendly and appealing website. While creating a compelling website can be a difficult task, here are a few simplified principles to help you on your way:
The Benefits of Using a Style Guide for Your Company
A company’s style guide will include all variants of your logo and specify colors, fonts, and images that will communicate who you truly are as a company. Here is a brief look at how a style guide can help your business. Create consistency. On the most fundamental level, of course, a style guide will help […]
Listening to Your Customers Helps You Brand Better
Often, we’re so busy with the day-to-day tasks of our business that we forget the reason that we’re there: for our customers! No business can thrive unless it’s fulfilling a need. This connection between business and customer goes neglected far too often. In order to better define your brand, and determine your audience for all […]
How a Hypothetical Spokesperson Can Help You Brand
As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different specialties and personalities within the company are vital to help it thrive and operate effectively. But for a consumer speaking with first once person and then another, it can start […]
Try This Team Word-Storming Exercise
You may have a very clear idea of what you do, and why it matters. However, if you can’t communicate that to anyone else, all of your marketing efforts will fail. We’ve noticed that it can be difficult for small businesses to define their brand. This is especially the case when you have several team […]
Define Your Brand with a Positioning Statement
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective for any situation. However, here’s a MadLibs that could actually benefit your company: a positioning statement. A positioning statement is used in marketing to define where you stand in the […]
Fear the Lowest Common Denominator
In mathematics, the lowest common denominator (LCD) is described as “the lowest common multiple of the denominators of several fractions.” In advertising, using the lowest common denominator means appealing to the broadest possible consumer base for a particular company or product. The methodology behind the LCD principle is pretty clear: the larger your net, the […]