Be Different, Yet Competitive Within Your Industry
We know one of the keys to success is to offer a solution for a problem people face. But with so many potential solutions out [...]
Tips for Creating an Engaging Newsletter that Converts
How many emails do you receive from different brands every day? How many of them do you actually open and read? Don’t let your brand’s [...]
When Should I Trademark My Brand?
There are a couple of approaches to trademarking your brand. Before you start pouring money into digital marketing or branded merchandise, make sure you know [...]
Building a Brand
Every successful public-facing corporation (and that’s most of them) has a brand. Within that brand is calcified the history, mission, and values of the company, [...]
The Importance of Professional Graphic Design
When you think of a graphic designer, do you just imagine someone who helps you create a clever logo for your brand? If so, you [...]
Things to Remember When Making a Good Design
Your website is often the first thing your customers or clients come across. If you want them to choose you, you need to have a [...]
The Benefits of Using a Style Guide for Your Company
A company’s style guide will include all variants of your logo and specify colors, fonts, and images that will communicate who you truly are as [...]
Listening to Your Customers Helps You Brand Better
Often, we’re so busy with the day-to-day tasks of our business that we forget the reason that we’re there: for our customers! No business can [...]
How a Hypothetical Spokesperson Can Help You Brand
As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different [...]
Try This Team Word-Storming Exercise
You may have a very clear idea of what you do, and why it matters. However, if you can’t communicate that to anyone else, all [...]
Define Your Brand with a Positioning Statement
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective [...]
Fear the Lowest Common Denominator
In mathematics, the lowest common denominator (LCD) is described as “the lowest common multiple of the denominators of several fractions.” In advertising, using the lowest [...]
