Logo: Your Company’s Signature
In our last post, we looked at what a brand is and how it encompasses all visual and experiential aspects of a product, service, or [...]
What is a Brand?
The idea of branding didn’t start with business. It started with ranching in Sweden in the Middle Ages. The word “brand” comes from the Norse [...]
Pulling back the curtain on design
Many clients are not really sure what happens when they hire a graphic designer or a marketing agency to create a logo, website, or other [...]
Leading the Visitor’s Eye
The average person spends less than 10 seconds on a website before deciding whether to leave or stay and explore further. Within those [...]
Defining Design Expectations
When starting to design or redesign their website, many companies use adjectives to describe how they want the website to look. Words like “fun,” “professional,” [...]
The Importance of White Space
White space is the “negative space” between elements. Basically, it’s anywhere on your page that is not filled up with text or images. It doesn’t [...]
Benefits of Beautiful Websites
Design is an integral part of any website. It affects a customer’s perception of your company, the website’s usability, and the overall effectiveness of the [...]
Beautiful Holiday Designs
Christmas is a time of both graceful beauty and gaudy decorations. If you're looking to infuse your website or other materials with holiday cheer, you [...]
Design Guidelines
Originally I was going to title this post “design commandments” but as I’m not feeling very divine or dictator-ish today, we’ll stick with guidelines. These [...]
Web Design Trends & Tools I’m Thankful For
Tomorrow is Thanksgiving. It’s a time to eat copious amounts of turkey, pie, and other delicious food. It’s also a time to reflect on the [...]
Come in and stay a while
The adage “you can’t judge a book by its cover” is completely false. A book’s cover gives the potential reader vital cues about whether or [...]
Fitting In & Standing Out
There are more than 650 million websites on the Internet today. Talk about competition! Each of them are trying to attract customers’ attention and many [...]
