| 10 Apr 2013
In our last post, we looked at what a brand is and how it encompasses all visual and experiential aspects of a product, service, or company. One of the most ...
| 21 Mar 2013
The idea of branding didn’t start with business. It started with ranching in Sweden in the Middle Ages. The word “brand” comes from the Norse word “brandr,” which means to ...
| 15 Feb 2013
Many clients are not really sure what happens when they hire a graphic designer or a marketing agency to create a logo, website, or other materials for their business. In ...
| 29 Jan 2013
The average person spends less than 10 seconds on a website before deciding whether to leave or stay and explore further. Within those few seconds, they are looking for cues ...
| 24 Jan 2013
When starting to design or redesign their website, many companies use adjectives to describe how they want the website to look. Words like “fun,” “professional,” and “high-tech” seem to be ...
| 17 Jan 2013
White space is the “negative space” between elements. Basically, it’s anywhere on your page that is not filled up with text or images. It doesn’t actually have to be white; ...
| 14 Jan 2013
Design is an integral part of any website. It affects a customer’s perception of your company, the website’s usability, and the overall effectiveness of the website. Having a “pretty” website ...
| 13 Dec 2012
Christmas is a time of both graceful beauty and gaudy decorations. If you’re looking to infuse your website or other materials with holiday cheer, you don’t have to stick with ...
| 28 Nov 2012
Originally I was going to title this post “design commandments” but as I’m not feeling very divine or dictator-ish today, we’ll stick with guidelines. These are some tips that both ...
| 21 Nov 2012
Tomorrow is Thanksgiving. It’s a time to eat copious amounts of turkey, pie, and other delicious food. It’s also a time to reflect on the good things we have, the ...
| 13 Nov 2012
The adage “you can’t judge a book by its cover” is completely false. A book’s cover gives the potential reader vital cues about whether or not this is a book ...
| 22 Oct 2012
There are more than 650 million websites on the Internet today. Talk about competition! Each of them are trying to attract customers’ attention and many of them are trying to ...
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