Logo: Your Company’s Signature
In our last post, we looked at what a brand is and how it encompasses all visual and experiential aspects of a product, service, or company. One of the most recognizable aspects is the company’s logo. In many ways, a logo is the company’s signature, a unique mark that identifies something as coming from that […]
What is a Brand?
The idea of branding didn’t start with business. It started with ranching in Sweden in the Middle Ages. The word “brand” comes from the Norse word “brandr,” which means to burn. It refers to the practice that is still used on ranches around the world today where ranchers burn a mark onto a cow’s side […]
Pulling back the curtain on design
Many clients are not really sure what happens when they hire a graphic designer or a marketing agency to create a logo, website, or other materials for their business. In reality, there is no reason for there to be a mysterious curtain behind which designers work their magic. Having the client and the designer understand […]
Leading the Visitor’s Eye
The average person spends less than 10 seconds on a website before deciding whether to leave or stay and explore further. Within those few seconds, they are looking for cues that tell them what the site is about and how to accomplish the task they came there to do. A well designed website will not […]
Defining Design Expectations
When starting to design or redesign their website, many companies use adjectives to describe how they want the website to look. Words like “fun,” “professional,” and “high-tech” seem to be great ways to describe a website, but the reality is that these adjectives can mean different things to different people. “Fun” to one person might […]
The Importance of White Space
White space is the “negative space” between elements. Basically, it’s anywhere on your page that is not filled up with text or images. It doesn’t actually have to be white; it can be filled with the background color. The important thing is that there is no information in that space that the user has to […]
Benefits of Beautiful Websites
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Beautiful Holiday Designs
Christmas is a time of both graceful beauty and gaudy decorations. If you’re looking to infuse your website or other materials with holiday cheer, you don’t have to stick with the basic reds and greens, Santa hats and bows. Below are some designs that weren’t satisfied with a mediocre mention of merry-ness. These companies have […]
Design Guidelines
Originally I was going to title this post “design commandments” but as I’m not feeling very divine or dictator-ish today, we’ll stick with guidelines. These are some tips that both the designer and the client should keep in mind as they design any materials – printed or online – so they can have the desired […]
Web Design Trends & Tools I’m Thankful For
Tomorrow is Thanksgiving. It’s a time to eat copious amounts of turkey, pie, and other delicious food. It’s also a time to reflect on the good things we have, the things that make life easier, happier, and all around better. So in the spirit of Thanksgiving, here are a few of the web design tools […]
Come in and stay a while
The adage “you can’t judge a book by its cover” is completely false. A book’s cover gives the potential reader vital cues about whether or not this is a book they want. The typography, colors, photos, and even the size tell the reader about the content of the book and help them choose if it’s […]
Fitting In & Standing Out
There are more than 650 million websites on the Internet today. Talk about competition! Each of them are trying to attract customers’ attention and many of them are trying to attract the same customers that you are. Gone are the days of “if you build it, they will come” websites. In order to attract and […]