Define Your Brand with a Positioning Statement
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective [...]
The Evolution of Twitter
If you hit the Twitter (or, shall I say, twttr?) scene between 2006 and 2008—back when Twitter was still a tiny chick beginning to flap [...]
Ads as Stories: A Diamond Is Forever
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. If you [...]
Digital Storytelling 3: Scene Inception
If you've seen the movie Inception, you may proceed. If you haven't seen the movie, you should stop everything you're doing and go watch it. Right [...]
Digital Storytelling 2: Brain Science
Try this at parties. Say something, anything, but then add this little phrase: "According to brain science." You'll notice everyone will agree with you, no [...]
Digital Storytelling 1: Introduction
Hiding behind a tan minivan in the driveway of a stranger, my buddy Robbie asks, "What's with all the freakin cops?!" Crime Tip #1: [...]
