Try This Team Word-Storming Exercise
You may have a very clear idea of what you do, and why it matters. However, if you can’t communicate that to anyone else, all of your marketing efforts will fail. We’ve noticed that it can be difficult for small businesses to define their brand. This is especially the case when you have several team […]
Define Your Brand with a Positioning Statement
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective for any situation. However, here’s a MadLibs that could actually benefit your company: a positioning statement. A positioning statement is used in marketing to define where you stand in the […]
The Evolution of Twitter
If you hit the Twitter (or, shall I say, twttr?) scene between 2006 and 2008—back when Twitter was still a tiny chick beginning to flap its wings—you may remember the question “What are you doing?” It was how Twitter’s founders encapsulated what users would be posting to their individual profiles. To use your new Twitter […]
Ads as Stories: A Diamond Is Forever
“Ads as Stories” is a series devoted to analyzing different advertising campaigns as acts of storytelling, and breaking down the narrative being told. If you are in a room with other people right now, it is very likely that many of them could be wearing diamond rings. Chances are, you might even be one of […]
Digital Storytelling 3: Scene Inception
If you’ve seen the movie Inception, you may proceed. If you haven’t seen the movie, you should stop everything you’re doing and go watch it. Right now. Stop reading this. Open another browser, buy it on Amazon Instant, and watch it. The entire movie. If your boss doesn’t intuitively understand the importance of this movie to their bottom line- […]
Digital Storytelling 2: Brain Science
Try this at parties. Say something, anything, but then add this little phrase: “According to brain science.” You’ll notice everyone will agree with you, no matter what you say. It’s like a party trick. Seriously, say any old crazy theory and add that phrase. I tested this theory recently at a niece’s birthday party with… […]
Digital Storytelling 1: Introduction
Hiding behind a tan minivan in the driveway of a stranger, my buddy Robbie asks, “What’s with all the freakin cops?!” “Something must be going on. That many cops, this late at night? Let’s head back.” my neighbor Jeremy adds. “We can still make it. Let’s just get off this street.” I insist, feigning confidence. They both look […]