Creating a Solid Marketing Campaign
There is always a sort of electricity that runs through the office whenever a new digital marketing campaign goes underway. After numerous meetings﹘both internally and with the client﹘to discuss slogans, discounts, budget, tracking, landing pages, and SEO, the campaign goes live and all that’s left is to wait and watch the first engagement analytics come […]
How to Increase Website Rankings
We wish we could offer a magic formula for creating successful digital marketing but the reality is that there are so many moving parts, there’s no one-size-fits-all approach. At Gravitate One, however, we do have advice for maximizing your marketing strategy. You’re probably familiar with this scenario: you write a great piece for your website […]
How Social Media and Digital Marketing Work to Drive Sales
These days, it’s not enough to simply have a reliable brand with a trusted product or service. To stand out in business, you need a strong social media presence. When you think of social media, you may automatically think of the timesuck that is your personal Twitter account, viral videos being shared across platforms, and […]
Digital Marketing: The Bigger Picture
Digital Marketing for a Digital Age Consider for a moment the type of marketing that has impacted you in your personal life. Was it an effective piece of print media, like VW’s famous “Lemon” ad in the 1960s, or the unforgettable safe love ads during the AIDS epidemic? Perhaps it was a TV ad like […]
SEO and The Ever-Changing Landscape of Google
A few years ago, Google put emphasis on mobile-friendly websites. This meant that your web page would be penalized during internet searches if it wasn’t mobile compatible – even if your site contained valuable information. This is just one example of how pay-per-click ads, or PPC, and Google is constantly evolving. So, how do you […]
The Importance of Professional Graphic Design
When you think of a graphic designer, do you just imagine someone who helps you create a clever logo for your brand? If so, you might be surprised to discover there is a whole lot more they can do. Great Graphic Design Can Boost Rankings With so many user-friendly apps and programs available to businesses, […]
Social Media Marketing: Organic vs Paid
If you use social media for your business, then you’re probably familiar with the option to “boost” your posts. If you’re new to paying for social media promotions, we’ll share the ins and outs of organic versus paid social below. Before we get into the details of organic and paid social media, be aware that […]
Preparing for a Bright Digital Future: 2021 Marketing Trend Forecast
Today’s world is fast-paced and ever-evolving. Now it’s easier than ever to stay connected with each other. When you’re a business owner, it can be hard to keep up on your own. Digital marketing is something that is continuously evolving to reflect the needs of both customers and brands. To keep up, it’s best to […]
4 Key Ways Google Has Improved Search Over the Years
If you ever searched the web in the early ’90s, you know how frustrating it was. Archie and Ask Jeeves were great starts to the world-wide-web search, but let’s be honest: We were all glad when more advanced search engines took the stage! In the fall of 1998, Google was born. It was created by […]
Beware of the Grima
Let me lay out a scenario. The client that you have been helping for the last 3 years has grown to a size where the owner, or the person you are reporting to, gets an assistant (or even a VP of Marketing). The client loves you and what you have been able to do to […]
Listening to Your Customers Helps You Brand Better
Often, we’re so busy with the day-to-day tasks of our business that we forget the reason that we’re there: for our customers! No business can thrive unless it’s fulfilling a need. This connection between business and customer goes neglected far too often. In order to better define your brand, and determine your audience for all […]
How a Hypothetical Spokesperson Can Help You Brand
As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different specialties and personalities within the company are vital to help it thrive and operate effectively. But for a consumer speaking with first once person and then another, it can start […]