How Social Media and Digital Marketing Work to Drive Sales
These days, it’s not enough to simply have a reliable brand with a trusted product or service. To stand out in business, you need a [...]
Digital Marketing: The Bigger Picture
Digital Marketing for a Digital Age Consider for a moment the type of marketing that has impacted you in your personal life. Was it an [...]
SEO and The Ever-Changing Landscape of Google
A few years ago, Google put emphasis on mobile-friendly websites. This meant that your web page would be penalized during internet searches if it wasn’t [...]
The Importance of Professional Graphic Design
When you think of a graphic designer, do you just imagine someone who helps you create a clever logo for your brand? If so, you [...]
Social Media Marketing: Organic vs Paid
If you use social media for your business, then you’re probably familiar with the option to “boost” your posts. If you’re new to paying for [...]
Preparing for a Bright Digital Future: 2021 Marketing Trend Forecast
Today’s world is fast-paced and ever-evolving. Now it’s easier than ever to stay connected with each other. When you’re a business owner, it can be [...]
4 Key Ways Google Has Improved Search Over the Years
If you ever searched the web in the early ’90s, you know how frustrating it was. Archie and Ask Jeeves were great starts to the [...]
Beware of the Grima
Let me lay out a scenario. The client that you have been helping for the last 3 years has grown to a size where the [...]
Listening to Your Customers Helps You Brand Better
Often, we’re so busy with the day-to-day tasks of our business that we forget the reason that we’re there: for our customers! No business can [...]
How a Hypothetical Spokesperson Can Help You Brand
As a consumer, it can be hard to relate to a corporation. After all, a corporation is made up of many different moving parts. Different [...]
Try This Team Word-Storming Exercise
You may have a very clear idea of what you do, and why it matters. However, if you can’t communicate that to anyone else, all [...]
Define Your Brand with a Positioning Statement
Did you ever play MadLibs as a kid? The fun of it might have worn off once you learned that “stinky” wasn’t the perfect adjective [...]
