Google Goes Gaga
Recently Google launched this video illustrating the rise of Lady Gaga before they interviewed her onstage. Two potential points. First, it shows that Google is starting to put out, quite frankly, pretty cool stuff (see Google’s 2010 Zeitgeist, becoming visual and their fashion site) to improve their image. Second, Google is getting in the music […]
Google and Gov. Jobs Tops for Young People?
WSJ.com recently ran a report about research conducted by Universum regarding where young people want to work. Over 10,000 young college graduates, in the work force for under 8 years, were asked to pick their top 5 dream employers from a list of 150 potential companies. Almost 1 in 4 want to work for Google. […]
Richie-Rich Snippets
Almost 2 years ago, Google announced Rich Snippets, making it possible to structure specific data to be displayed on Google’s search results pages. It’s been getting a lot of love lately, because local search has become so important and Rich Snippets are very useful for geo-targetted search phrases, such as restaurants and product reviews. There […]
Keyword Research- Google Suggestion Tool
We use Google’s Keyword Suggestion Tool every single day- especially during the Keyword Analysis phase of an SEO campaign. A few distinctions must be made when looking at the available features. Key understandings must include: :: The difference between Global Searches and Local Searches:: What happens to the displayed keyword ideas when the ‘Show related […]
Instant on Google Product Search
Like Google’s Instant Search feature on their core searches, they have now included the same functionality in Product Searches. Making for a more dynamic and fresh product search. Especially helpful due to Google Products more visual nature, as it’s easy to see if the product images are getting closer to what your looking for as […]
International SEO and Accents
As high speed internet continues to penetrate other countries, many U.S. companies are now focusing their efforts on this world wide market. Google’s India site is now the twelfth most popular site in the world, and Baidu.com, a search engine in China, is even better at number nine. Companies can see huge sale increases from […]
Meta Tags and Google
Google dispels the myth that they use the Keywords meta tag. They use the description tag for snippets in search engines results pages, but that’s about it. Great summary by Mr. Cutts.
SEO Ranking Factors Revisited
Several clients, recently, have specifically asked about the many factors that go into helping a website show up higher is search engines. Particularly, on-page factors. The best resource I’ve found in a long time is SEOmoz’s Search Engine Ranking Factors resource. One of the reasons this resource is so helpful, is that it’s from a […]
Google 24 Hour Hotline?
Google’s Matt Cutts explains what Google is doing to try and communicate with webmasters. No, they are not about to offer a customer support hotline, but they are trying to do a little more. It’s not much, really, but at least they know we want more information and contact- especially if we’ve inadvertently done something […]
Google Also Getting Visual
A few days ago we posted about Bing going visual with their visual search, well Google is getting into the game as well. CNN posts a nice video that gives you a sample.Embedded video from <a href=”http://www.cnn.com/video” mce_href=”http://www.cnn.com/video”>CNN Video</a><br /><br /> I like the direction this leads. The more visual search becomes, even more people […]
Google Captchas reCaptcha
Google is buying reCaptcha, to help with their book scanning initiative. reCaptcha specializes in those captcha’s you see on forms, that prevent spam bots from inundating a site with information requests. The company uses robust scanning technology to get the images from old books. Google is also in the business of scanning old books, so […]
Canonical Tag and Duplicate Content
Greg Grothaus of Google explains very well Google’s philosophy of duplicate content. They realize that a lot of duplicate content is not manipulative but simply webmasters trying to take the same content and make is useful in different formats. For example, if you have content on a page about “10 tips on package fragile glass […]