Why Google Local Services Ads are Winning the Local Search War
Do you realize how often Google Local Services Ads benefit you as a consumer? Picture this: you’re at home at 8:00 PM on a Tuesday when a pipe bursts in your basement. Panic sets in as water begins to pool around your water heater. You grab your phone and frantically search “emergency plumber Salt Lake […]
How to be Good Looking, Intelligent, and Popular
What is the most important aspect of your website? Is it the code? The content? Layout and design? How about the color scheme? Number of cats-doing-people-things pictures? You probably knew your answer right away. If you are a designer, of course you know the site design is the most critical. Every SEO knows that your […]
International SEO and Accents
As high speed internet continues to penetrate other countries, many U.S. companies are now focusing their efforts on this world wide market. Google’s India site is now the twelfth most popular site in the world, and Baidu.com, a search engine in China, is even better at number nine. Companies can see huge sale increases from […]
Meta Tags and Google
Google dispels the myth that they use the Keywords meta tag. They use the description tag for snippets in search engines results pages, but that’s about it. Great summary by Mr. Cutts.
SEO Ranking Factors Revisited
Several clients, recently, have specifically asked about the many factors that go into helping a website show up higher is search engines. Particularly, on-page factors. The best resource I’ve found in a long time is SEOmoz’s Search Engine Ranking Factors resource. One of the reasons this resource is so helpful, is that it’s from a […]
Google Also Getting Visual
A few days ago we posted about Bing going visual with their visual search, well Google is getting into the game as well. CNN posts a nice video that gives you a sample.Embedded video from <a href=”http://www.cnn.com/video” mce_href=”http://www.cnn.com/video”>CNN Video</a><br /><br /> I like the direction this leads. The more visual search becomes, even more people […]
Pipes vs. Dashes on Google
Matt Cutts from Google explains how they treat pipes (|) and dashes(-) and there use in meta titles. Essentially, he says it makes no difference to their engine, which you use in your meta title. For example if your title looks like this (on SEOmoz): SEO Blog | SEOmoz Blog Featuring Search Engine Marketing & […]
Canonical Tag and Duplicate Content
Greg Grothaus of Google explains very well Google’s philosophy of duplicate content. They realize that a lot of duplicate content is not manipulative but simply webmasters trying to take the same content and make is useful in different formats. For example, if you have content on a page about “10 tips on package fragile glass […]
Bing Launches Visual Search
Bing is bringing in the cool features with their new Beta of Visual Search. As one who is always looking for the next best thing on the horizon, this may have some potential. Essentially, you start your search with a page that shows you the main categories, hot topics, ect. You can start with one […]
Don’t Forget the Long Tail
Much has been said about long tail searches, and the video below illustrates how important these unique, less searched phrases can be to your site traffic. It is critical that you pay some attention to them as an SEO. Sometimes as much as 75% of your overall site traffic can be attributed to the long […]
Micro-Site Myth Revisited
I hear SEO’s and SEO companies occasionally recommend micro-sites, landing sites, splash sites or some version of the same. They hope to create several geo-targeted or keyword-targeted sites that bring immediate success and high placements. I usually discourage such actions as I feel it’s an attempt of SEO companies to simply generate more work for […]
Competitive Link Finder- Great Link Juice for our Clients
We all know links are crucial to getting value from your content and improved positions in search engines. I stumbled on this great link building tool. I’m excited to start using it to help out our clients. Basically, you put in the website you are link building for, add 4-5 competitors and run the program. […]