Guest Blog Posting and Link Building
Guest Blog Posting is a great way to distribute quality content and earn legitimate links. This short tutorial demonstrates what a Guest Blog Posting is and introduces a tool that we are considering using here at Gravitate Online. We take a look at a nice little infographic (you know how I love infographics!) from Brian […]
Meta Tags and Google
Google dispels the myth that they use the Keywords meta tag. They use the description tag for snippets in search engines results pages, but that’s about it. Great summary by Mr. Cutts.
SEO Ranking Factors Revisited
Several clients, recently, have specifically asked about the many factors that go into helping a website show up higher is search engines. Particularly, on-page factors. The best resource I’ve found in a long time is SEOmoz’s Search Engine Ranking Factors resource. One of the reasons this resource is so helpful, is that it’s from a […]
Google Also Getting Visual
A few days ago we posted about Bing going visual with their visual search, well Google is getting into the game as well. CNN posts a nice video that gives you a sample.Embedded video from <a href=”http://www.cnn.com/video” mce_href=”http://www.cnn.com/video”>CNN Video</a><br /><br /> I like the direction this leads. The more visual search becomes, even more people […]
Pipes vs. Dashes on Google
Matt Cutts from Google explains how they treat pipes (|) and dashes(-) and there use in meta titles. Essentially, he says it makes no difference to their engine, which you use in your meta title. For example if your title looks like this (on SEOmoz): SEO Blog | SEOmoz Blog Featuring Search Engine Marketing & […]
Canonical Tag and Duplicate Content
Greg Grothaus of Google explains very well Google’s philosophy of duplicate content. They realize that a lot of duplicate content is not manipulative but simply webmasters trying to take the same content and make is useful in different formats. For example, if you have content on a page about “10 tips on package fragile glass […]
Another Reason to Avoid Microsites
I know, lately our blog is starting to look like the SEOmoz love festival. But, I do love those guys and festivals are fun…but I digress… Microsites don’t pass the link juice onto your main site like you may think. Instead, integrate your blog or microsite into your main site, and get all the links, […]
Don’t Forget the Long Tail
Much has been said about long tail searches, and the video below illustrates how important these unique, less searched phrases can be to your site traffic. It is critical that you pay some attention to them as an SEO. Sometimes as much as 75% of your overall site traffic can be attributed to the long […]
Micro-Site Myth Revisited
I hear SEO’s and SEO companies occasionally recommend micro-sites, landing sites, splash sites or some version of the same. They hope to create several geo-targeted or keyword-targeted sites that bring immediate success and high placements. I usually discourage such actions as I feel it’s an attempt of SEO companies to simply generate more work for […]
Link Building Tip: Ask Your Customers
We all know that building links to your page is how to win the popularity contest within specific SERP. A tip I’ve heard bouncing around the SEO world is simple and easy, with good potential. Just ask for a link in your customer emails. After a purchase, marketing emails or any other email sent out […]
Competitive Link Finder- Great Link Juice for our Clients
We all know links are crucial to getting value from your content and improved positions in search engines. I stumbled on this great link building tool. I’m excited to start using it to help out our clients. Basically, you put in the website you are link building for, add 4-5 competitors and run the program. […]
Content is King! Okay, how do I do it?
At TK, we really push new, unique, fresh and relevant content. Getting ideas for content, understanding the do’s and don’t and knowing what content to write is a bit daunting for many. SEOmoz, in their weekly whiteboard video, address some of these issues. It’s great for helping content writers, or those that try to add […]